
Digital Marketing Strategist
2 days ago
**JOB DESCRIPTION**
**Lead Generation & Conversion Optimization**
- Run **Meta & Google Ads** to generate high-quality leads
- Optimize ad campaigns to reduce **CPL & increase ROI**
- Set up landing pages & funnels to improve conversions
**Social Media & Content Strategy**
- Develop & execute strategies for *Instagram, Facebook, YouTube & LinkedIn*
- Plan and oversee content for *Reels, Posts, Stories & Ads*
- Collaborate with the creative team for *high-performing visuals & copy*
**Paid Ad Management & Analytics**
- Manage ads across **Facebook, Instagram, Google & YouTube**
- Analyze performance & optimize campaigns for **higher CTR & engagement**
- Utilize tools like **Google Analytics, Meta Business Suite & UTM tracking**
**Branding & Growth Marketing**
- Develop strategies to enhance **brand visibility & engagement**
- Implement **A/B testing** for creatives & landing pages
- Work on **SEO** to improve website ranking & organic reach
- Basic **video editing & Canva skills** preferred
**Job Types**: Full-time, Permanent
Pay: ₹15,000.00 - ₹30,000.00 per month
**Benefits**:
- Paid sick time
- Work from home
Schedule:
- Day shift
Supplemental Pay:
- Overtime pay
- Performance bonus
Work Location: In person
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