Digital Marketing Executive

7 days ago

Marathahalli Bengaluru Karnataka, India Patel Group of Institutions Full time

_**Patel Group of Institutions**_ _is a premier educational institution located in the heart of Bangalore, strategically positioned near the city's bustling IT tech parks. Known for its industry-focused curriculum and modern infrastructure, the college offers students unparalleled opportunities to connect with leading tech companies and gain hands-on experience. With state-of-the-art facilities, experienced faculty, and a commitment to holistic development, it provides an ideal environment for academic excellence and career growth in the dynamic IT hub of India._

**Key Responsibilities**:

- **Video Editing & Content Creation**:

- Edit and produce high-quality videos for marketing campaigns, events, and social media platforms.
- Create promotional, informational, and event highlight videos that align with the institution's branding.
- **Social Media Management**:

- Develop and execute social media strategies to increase engagement and reach on platforms like Instagram, Facebook, LinkedIn, and YouTube.
- Monitor, analyze, and report on social media performance to optimize content strategies.
- **Photography & Videography**:

- Capture photos and videos of events, campus activities, and day-to-day happenings to build a content library.
- Ensure all visuals meet the quality standards and resonate with the institution's audience.
- **Graphic & Poster Design**:

- Design visually appealing posters, banners, brochures, and other promotional materials for both online and offline use.
- Collaborate with various departments to create content tailored to specific campaigns or events.
- **Brand Management**:

- Ensure all digital content aligns with the institution’s brand guidelines and promotes its core values effectively.
- Maintain consistency in tone, style, and messaging across all marketing platforms.
- **Event Promotion & Coverage**:

- Support and promote institutional events through creative campaigns, capturing live updates, and publishing post-event content.
- Leverage digital platforms to maximize event visibility and audience participation.
- **Digital Marketing Campaigns**:

- Plan and execute online marketing campaigns to promote admissions, new programs, and institutional achievements.
- Work on SEO and SEM strategies to drive traffic to the institution's website.

**Qualifications & Skills Required**:

- Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
- Proven experience (1-3 years) in video editing, graphic design, and social media management.
- Expertise in tools like Adobe Premiere Pro, Final Cut Pro, Photoshop, Canva, and other editing/design software.
- Proficiency in photography and videography, including basic knowledge of cameras and lighting equipment.
- Strong understanding of social media platforms, trends, and analytics.
- Excellent communication skills and creative thinking abilities.
- Ability to manage multiple projects and meet tight deadlines.

**Preferred Skills**:

- Basic knowledge of SEO and content writing.
- Familiarity with marketing automation tools and CRM platforms.
- Experience in the education sector is a plus.

**What We Offer**:

- A dynamic and collaborative work environment.
- Opportunities for professional growth and skill development.
- Competitive salary and benefits package.

**How to Apply**:
**Job Types**: Full-time, Permanent, Fresher

Pay: ₹300,000.00 - ₹595,000.00 per year

**Benefits**:

- Health insurance
- Provident Fund

Schedule:

- Day shift

Work Location: In person

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