Performance Marketer

1 day ago

Santoshnagar Hyderabad Telangana, India VRT Management Group Full time

**Job Title**:Performance Marketer (B2B Focus)
**Location**:Santosh Nagar, Hyderabad
**Employment Type**:Full-time

**Job Type**: On
- Site

**About VRT Management Group**:
VRT Management Group is a B2B consulting firm dedicated to transforming SMBs across the USA by enhancing their people, processes, and strategies. Our mission is to empower small and medium-sized businesses with data-driven insights and actionable strategies that drive sustainable growth. We are looking for a Performance Marketer with a strong B2B focus to design, execute, and optimize campaigns that generate high-quality leads aligned with our Ideal Customer Profiles (ICPs).

**Key Responsibilities**:

- **Lead Generation**:Focus on B2B lead generation through both paid and organic strategies to attract and convert Ideal Customer Profiles (ICPs).
- **Organic Growth Strategies**:Develop innovative organic lead-generation strategies tailored specifically for SMB entrepreneurs, emphasizing long-term relationship building and engagement.
- **Customer Profiling**:Identify, refine, and target Ideal Customer Profiles (ICPs) to ensure campaigns resonate with high-value clients in the B2B space.
- **A/B Testing & Segmentation**:Run regular A/B tests for ad creatives, copy, and landing pages while segmenting audiences to maximize ROI from targeted campaigns.
- **Data-Driven Optimization**:Use tools like Google Analytics, LinkedIn Campaign Manager, and Facebook Ads Manager to track performance, analyze campaign data, and optimize for conversion.
- **Weekly Reporting**:Deliver detailed weekly performance reports, highlighting key metrics, insights, and actionable recommendations to refine strategies.
- **Continuous Innovation**: Stay up-to-date with B2B marketing trends, testing new approaches to improve lead quality and conversion rates while aligning with VRT’s strategic objectives.
- **B2B Ad Campaigns**:Strategize, execute, and continuously optimize targeted ad campaigns on LinkedIn, Facebook, Google, and Instagram to generate quality leads from SMBs in the USA.

**What We’re Looking For**:

- Proven experience in B2B performance marketing and lead generation targeting SMBs.
- Expertise in running ad campaigns across LinkedIn (a must), Facebook, Instagram, and Google.
- Strong skills in audience segmentation, ICP development, and targeting strategies for the B2B market.
- Ability to create and implement organic growth strategies for B2B lead generation.
- Proficiency in analytics tools such as Google Analytics, Facebook Ads Manager, LinkedIn Campaign Manager, and other performance tracking software.
- A data-driven mindset with the ability to present campaign insights and recommendations effectively.
- Excellent communication skills and a collaborative approach to working in cross-functional teams.
- Familiarity with the SMB market in the USA is a strong plus.

**How to Apply**:
Pay: ₹246,215.14 - ₹756,226.72 per year

Supplemental Pay:

- Performance bonus
- Yearly bonus

Application Question(s):

- How many years of experience do you have as performance marketer for B2B?
- How many years of experience do you have in developing organic lead generation strategies for B2B?
- Working days: 6 days a week, Timings: 1:00 PM to 10:00 PM. Are you comfortable with this?
- Are you comfortable commuting to this job's location?

Work Location: In person

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