Marketing Executive

**Job Title**: Marketing Executive

**Company Name**: Toprankers Edtech Solutions Private Limited

**Job Location**: Kanpur, U.P.

**Job Type**: Full-time

**About the Company**:Established in 2016, Toprankers has emerged as India's foremost digital counseling and preparation platform, catering to careers beyond the realms of engineering and medicine. Our mission is to foster awareness and amplify the success rates for promising career paths post 12th grade. We are dedicated to providing superior learning methodologies and comprehensive assistance to each student preparing for management, humanities, law, judiciary, and design entrance examinations.

As a marketing executive for Toprankers company, your role is vital in ensuring the success of the company's products and services. Your responsibilities will encompass a wide range of tasks, from creating effective marketing strategies to implementing campaigns that increase brand awareness and drive sales. Here's a comprehensive overview of the roles and responsibilities you might have in such a position:
**Key Responsibilities**:

- Develop lead generation campaign/program strategy, objectives, goals, and metrics, and define best practices, standards, and processes to drive successful client acquisition.
- Planning, budgeting, and forecasting the lead requirements in adherence with Centre and team requirements.
- Track lead flow to ensure the appropriate sales channels are following up on marketing leads in a timely manner.
- To drive effective BTL marketing campaigns: School Engagement, Seminar/Webinar.
- Work closely with the Centre Managers to establish a robust inbound lead generation engine that runs on a well-planned approach.
- Plan carefully client-oriented campaigns for the entire year while targeting the revenue goals.
- Responsible for cracking local assets along with national assets for lead generation.
- Responsible for recruitment, training, managing and leading agencies, interns and on ground team members to ensure seamless delivery of leads.
- Work closely with field marketers, based locally in the regions, to help execute your campaign plans.
- Use experience and best practices to create a marketing strategy focused on positioning BLC in the top segment of coaching institutes.
- Develop engaging programs to re-engage with existing clients.
- Continuously develop new strategies to increase touch-points within a client journey in order to optimize conversion rates.

**Skill and Abilities**:

- Enthusiasm and a positive attitude.
- Good understanding of BTL activities and experience in running lead generation using modern marketing tools and approaches.
- Good knowledge in marketing automation, running multi-channel campaign flows, content marketing, account-based marketing, media monitoring, etc.
- Excellent level of numeracy.
- Attention to detail.
- Must be an excellent communicator, both verbally and in writing.
- Excellent time management skills.
- Ability to work under pressure to meet deadlines.
- Proactive self-starter.
- Technically competent with various software programs, such as Word, Excel, PowerPoint etc.
- Flexible during times of change.
- Strong written and oral communication skills.
- Skills to effectively prioritize and execute tasks in a high-pressure environment is crucial.
- Strong management skills.
- Excellent administration skills.
- Ability to analyze and revise operating practices to improve efficiency.
- Strong problem-solving and organizational skills with a dedication to completing projects on time.

**How to Apply**:
**Job Types**: Full-time, Permanent

Pay: ₹15,000.00 - ₹25,000.00 per month

**Benefits**:

- Health insurance
- Provident Fund

Schedule:

- Day shift

Application Question(s):

- How many years of Edtech experience do you hold?

**Education**:

- Bachelor's (preferred)

**Experience**:

- Lead generation: 2 years (preferred)
- total work: 3 years (preferred)
- Marketing: 1 year (preferred)

**Language**:

- English (preferred)

**Location**:

- Swaroop Nagar, Kanpur, Uttar Pradesh (preferred)

Willingness to travel:

- 75% (preferred)

Work Location: In person