Brand Marketer Executive

4 days ago

Ludhiana Punjab, India Singhania International Limited Full time

**Job Summary**:
The Brand Marketer will play a key role in developing and executing brand strategies to enhance our company's market presence and drive customer engagement. This position requires a strong understanding of branding, digital marketing, and consumer behavior to create campaigns that promote the brand effectively and consistently.

**Key Responsibilities**:

- Develop and execute comprehensive brand marketing strategies to increase brand awareness and market share.
- Collaborate with cross-functional teams (including creative, product, and sales) to create cohesive brand messaging across all channels.
- Conduct market research and analyze consumer trends to identify new opportunities and understand target audiences.
- Develop compelling content and promotional materials that align with brand guidelines, tone, and values.
- Monitor brand performance using analytics tools and metrics, providing regular reports to stakeholders on campaign effectiveness.
- Plan and manage brand activations, events, and partnerships to further enhance the brand experience.
- Ensure consistent brand messaging across all touchpoints, from marketing materials to customer service interactions.
- Track competitors’ branding and marketing efforts to stay ahead of industry trends.
- Manage the brand’s creative assets and ensure the brand’s visual identity is maintained across all channels.

**Qualifications**:

- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- Proven experience (5-7 years) in brand marketing, digital marketing, or related roles.
- Strong knowledge of digital marketing tools, social media platforms, and content creation.
- Excellent written and verbal communication skills with the ability to create persuasive and engaging content.
- Strong project management skills, with the ability to manage multiple campaigns and priorities simultaneously.
- Experience in market research and analysis to understand consumer behavior and preferences.
- Creativity, innovation, and an eye for design are key for creating effective campaigns.
- Ability to work collaboratively in a fast-paced, team-oriented environment.

Pay: ₹25,000.00 - ₹30,000.00 per month

Schedule:

- Day shift

**Education**:

- Bachelor's (required)

**Experience**:

- Lead generation: 5 years (required)

Work Location: In person

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