Backlink Strategist

TexAu is redefining growth automation and SaaS workflows for the AI era. We empower businesses to extract, enrich, and activate data at scale—turning information into growth. As we scale, SEO remains one of our strongest growth engines. We’re now looking for a **Backlink Strategist & Builder** who can architect, own, and execute our backlink strategy—transforming TexAu into one of the most cited SaaS brands globally.

**The Role**

This isn’t just about cold outreach. You’ll be the **architect of TexAu’s backlink ecosystem**—building scalable frameworks, securing placements with leading publications, and positioning TexAu as a thought leader in SaaS and AI workflows.

If you’ve built high-quality backlinks from DR60+ domains, love reverse-engineering competitor strategies, and can turn relationships into ranking power—this role is built for you.

**What You’ll Do**

**Strategy & Planning**
- Design and execute a scalable backlink acquisition strategy that drives domain authority, organic growth, and LLM/AIO citation visibility.
- Develop repeatable outreach frameworks for guest posting, digital PR, partnerships, and thought leadership.
- Conduct competitor analysis, keyword gap research, and industry scans to uncover new backlink opportunities.
- Align link-building with content marketing, PR, and growth campaigns.

**Execution & Management**
- Run campaigns across guest posts, HARO, partnerships, broken link building, and SaaS communities.
- Earn brand mentions by engaging authentically on forums like Reddit, Quora, and industry publications.
- Ensure all activity adheres to white-hat SEO practices.
- Track, analyze, and optimize results with tools like Ahrefs, SEMrush, BuzzStream, Pitchbox, and Hunter.io.
- Report on metrics: backlinks earned, DR/DA growth, referral traffic, and SEO impact.

**Collaboration**
- Work with content & product marketing teams to create link-worthy assets (reports, studies, infographics, data-driven content).
- Share insights with SEO and content teams to amplify off-page results.

**What You Bring**
- **3-5 years** in link-building, off-page SEO, or digital PR (SaaS/B2B experience preferred).
- Strong grasp of SEO ranking factors, link equity, and domain authority growth.
- Proven ability to earn backlinks from **DR60+ domains, SaaS/tech publications, and tier-1 media**.
- Hands-on with Ahrefs, SEMrush, Moz, Majestic, BuzzStream, Pitchbox, and Hunter.io.
- Excellent communication skills for pitching journalists, publishers, and communities.
- Data-driven mindset with experience measuring ROI and SEO impact.
- Existing relationships in SaaS, startup, or tech media? Huge plus.

**Bonus Points For**
- Running digital PR campaigns or thought-leadership placements.
- Spotting trending SaaS topics early and turning them into viral backlinks.
- Experience blending PR, content, and growth-hacking tactics into link-building strategies.

**Why Join TexAu?**
- **Impact**: You’ll own one of our most important growth levers—backlinks.
- **Growth**: Be part of a SaaS scale-up redefining data workflows in the AI age.
- **Culture**: Entrepreneurial, fast-paced, and built for those who want to make a mark.
- **Flexibility**: 100% remote, outcome-driven work culture.

**Job Types**: Full-time, Permanent

Pay: ₹28,000.00 - ₹35,000.00 per month

**Benefits**:

- Flexible schedule
- Paid sick time
- Work from home

Work Location: In person