Content & Seo Growth Strategist (internal Marketing)

At Sweat Pants Agency we ve helped build and scale multiple INC 1 fastest-growing companies from the 1 consumer product in 2020 to the 1 healthcare company in 2022 Our team is driven by curiosity humility and a relentless focus on results Now we re turning that same playbook inward We re looking for a Content SEO Growth Strategist to own and scale our agency s internal marketing not client work This is a hands-on high-impact role focused on building Sweat Pants Agency s organic visibility inbound leads and brand authority through AI-assisted data-driven content You ll use tools like Meridian SEMRush AdWords and Google Search Console to identify opportunities create pillar content lead outreach and keep our content ecosystem performing at the top of search results If you love creating systems that make great content perform and you want to help a proven agency grow its own brand this role is for you What You ll Do 1 Lead Our Internal Content Strategy Use Meridian SEMRush and AdWords data to identify high-impact keywords topics and content gaps Build a strategic content roadmap designed to capture new search visibility for Sweat Pants Agency Create detailed briefs outlines and pillar content plans based on data and AI insights 2 Create and Optimize Content Write or AI-draft and edit long-form SEO-optimized pillar articles the kind that attract backlinks and rank Collaborate with our design team to turn content into visual assets infographics annotated screenshots and downloadable checklists Partner with our dev team to publish optimized pages implement structured data and improve site performance Ensure all content follows Sweat Pants Agency s brand voice and narrative standards 3 Drive Outreach and Authority Building Use Meridian s outreach suggestions to identify partner sites and publications for backlinks and guest placements Build relationships with editors marketing sites and publications for inclusion or citation opportunities Track outreach performance backlinks and referral traffic in Search Console and Meridian 4 Maintain and Refresh Evergreen Content Audit and update content quarterly e g 2025 2026 to maintain accuracy and relevance Refresh underperforming content with updated examples visuals and keyword alignment Keep our content library aligned with current search trends compliance standards and industry changes 5 Measure and Report Performance Track SEO performance through Google Search Console Analytics and Meridian dashboards Monitor rankings organic traffic growth click-through rates and content engagement Share monthly reports on key wins insights and optimization opportunities Requirements Who You Are 2-4 years of experience in SEO strategy content marketing or organic growth agency or in-house experience Hands-on with SEMRush Google Search Console and AdWords keyword tools Comfortable using AI tools like ChatGPT Gemini or Meridian for ideation drafting and optimization Excellent writer and editor who can make complex topics clear human and engaging Strategic thinker who sees SEO as a system connecting research content design and development Self-starter who can take ownership experiment and drive results with minimal supervision What Success Looks Like Our organic traffic and keyword rankings grow month over month Sweat Pants Agency ranks for core industry terms e g email marketing agency digital marketing agency etc Our content becomes cited and referenced by other marketing publications We have a repeatable data-driven internal content system that works Our Core Values Stay Curious Always learning testing and improving Stay Humble Open to feedback and collaboration Own It Take responsibility for results not just tasks Be Transparent Communicate clearly and honestly Be Fearless Think creatively and experiment boldly Benefits Why Sweat Pants Agency Join the team behind multiple INC 1 fastest-growing brands Work with top-tier marketers and creatives from across the U S 100 remote flexible and outcome-driven environment Collaborative low-ego culture focused on learning and results