Sales and Marketing Intern

2 weeks ago

Pirangut Pune Maharashtra, India Varahi technologies Full time

Key Responsibilities:

- Lead Generation Strategy:

- Develop and execute comprehensive lead generation strategies aligned with the company's sales and marketing objectives.
- Utilize various channels, including digital marketing, social media, content marketing, events, and partnerships, to generate high-quality leads.
- Content Development:

- Create compelling and targeted content to attract and engage potential leads.
- Collaborate with the marketing team to develop relevant content such as blog posts, whitepapers, webinars, and case studies.
- Data Analysis:

- Analyze data and metrics to evaluate the performance of lead generation campaigns.
- Use insights to optimize and refine strategies for increased effectiveness and efficiency.
- Lead Qualification:

- Implement lead scoring systems to prioritize and qualify leads based on predefined criteria.
- Work closely with sales teams to ensure seamless handover of qualified leads for further nurturing and conversion.
- CRM Management:

- Maintain and update the customer relationship management (CRM) system with accurate and relevant lead information.
- Track the progress of leads through the sales funnel and provide regular reports to management.
- Collaboration:

- Collaborate with cross-functional teams, including sales, marketing, and product development, to align lead generation efforts with broader business goals.
- Market Research:

- Stay updated on industry trends, competitor activities, and market changes to adjust lead generation strategies accordingly.
- Campaign Optimization:

- Continuously monitor and optimize lead generation campaigns for maximum performance and ROI.

Qualifications:

- Bachelor’s degree in Marketing, Business, or a related field.
- Proven experience in lead generation, preferably in a B2B environment.
- Strong understanding of digital marketing channels and tactics.
- Excellent written and verbal communication skills.
- Analytical mindset with the ability to interpret data and draw actionable insights.
- Familiarity with CRM systems and marketing automation tools.
- Results-driven with a focus on achieving and exceeding targets.
- Ability to work independently and as part of a collaborative team.

**Job Types**: Full-time, Fresher, Internship
Contract length: 3 months

Pay: ₹7,000.00 - ₹10,000.00 per month

**Education**:

- Bachelor's (preferred)

**Experience**:

- total work: 1 year (preferred)

Work Location: In person

Expected Start Date: 18/08/2025

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