Social Media Marketing Executive

2 days ago

Vasai Maharashtra, India Innotex Inc Full time

**Social Media Executive - For Beauty, Fashion & Apparel**

Location: Vasai East

Employment Type: Full-Time

**Experience: 1-2 years in social media/digital marketing (beauty/fashion preferred)**

**Role Overview**

We’re seeking a digitally-savvy Social Media Executive to elevate our brand presence across platforms. You’ll lead content creation, influencer collaborations, and performance-driven campaigns that resonate with our audience and reflect our brand’s aesthetic.

**Key Responsibilities**
- **Social Media Management**
- Own daily content planning, posting and community engagement across Instagram, Facebook, Pinterest, YouTube & emerging platforms
- Maintain a consistent brand voice and visual identity across channels
- **Influencer & Creator Partnerships**
- Identify, onboard and manage influencer collaborations for product launches and brand campaigns
- Track performance and ROI of influencer activations
- **Digital Campaigns & Paid Media**
- Support execution of paid social campaigns (Meta, Google, etc.) in collaboration with performance marketing team
- Monitor KPIs and optimize for reach, engagement and conversions
- **Content Coordination**
- Work with internal teams and external creators to develop high-impact visual and video content
- Brief and manage shoots, UGC, and seasonal storytelling
- **Analytics & Reporting**
- **Track performance metrics, generate insights, and recommend optimizations**
- **Prepare monthly reports on growth, engagement, and campaign impact**

What You Bring
- Strong grasp of social media trends, platform algorithms, and beauty/fashion culture
- Experience with influencer marketing tools and social media scheduling platforms
- Creative eye for aesthetics, storytelling, and brand tone
- Data-driven mindset with ability to interpret metrics and pivot strategies
- Excellent communication and project management skills

Bonus Points
- Prior experience in beauty, skincare or fashion brands
- Familiarity with Canva, Adobe Suite, Meta Ads Manager or Google Analytics
- Passion for emerging creators and community building

Pay: ₹15,500.00 - ₹20,000.00 per month

**Education**:

- Bachelor's (preferred)

**Experience**:

- Social media marketing: 1 year (required)

Work Location: In person

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