Marketing Person

2 days ago

Kankarbagh Patna Bihar, India kangaroo industries pvt ltd Full time

**Job Title**: Welding Electrode Marketing Executive / Specialist

**Location**: kankarbagh

**Job Type**: Full-time

**Reports to**: Marketing Person / Sales Manager

**Job Overview**:
**Key Responsibilities**:

- **Market Research & Analysis**:

- Conduct market research to identify potential customers and competitors.
- Analyze market trends, customer needs, and product performance to develop actionable marketing strategies.
- Monitor industry developments and emerging welding technologies to keep the brand competitive.
- **Sales & Business Development**:

- Promote and sell welding electrodes to new and existing customers in various industries such as manufacturing, construction, automotive, and shipbuilding.
- Build and maintain long-term customer relationships through regular follow-ups, product consultations, and support.
- Prepare and deliver compelling product presentations, demonstrations, and quotations to customers.
- **Campaign Management**:

- Develop and execute marketing campaigns to promote welding electrodes, both online and offline.
- Collaborate with the sales team to create promotional materials, advertisements, and product catalogs.
- Organize and attend trade shows, exhibitions, and conferences to showcase the company’s products and generate leads.
- **Branding & Product Positioning**:

- Work on strengthening the company’s brand identity in the welding sector.
- Develop strategies to position the welding electrode products as top-of-the-line solutions for different welding needs.
- Coordinate with the technical team to highlight product benefits, features, and unique selling propositions.
- **Sales Support & Reporting**:

- Provide feedback to the product development team on customer preferences, pain points, and competitive landscape.
- Assist in sales forecasting and track performance metrics to ensure revenue goals are met.
- Maintain accurate records of customer interactions, sales activities, and inquiries in the CRM system.

**Qualifications & Skills**:

- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Proven experience in marketing or sales within the industrial or manufacturing sector (experience in welding products is highly preferred).
- Strong knowledge of welding technologies, welding electrodes, and industry trends.
- Excellent communication, negotiation, and presentation skills.
- Ability to work independently and as part of a team.
- Proficiency in MS Office, CRM software, and digital marketing tools.
- Strong analytical and problem-solving skills.
- A valid driver’s license (if travel is required).

**Preferred Attributes**:

- Previous experience in the welding or fabrication industry.
- Familiarity with B2B sales and the ability to work with procurement managers, engineers, and other technical decision-makers.
- Proficiency in online marketing tools and social media platforms.

**Compensation**:

- Competitive salary based on experience.
- Performance-based incentives and commissions.

**Job Types**: Full-time, Permanent

Pay: From ₹15,000.00 per month

Schedule:

- Day shift

**Experience**:

- total work: 4 years (preferred)
- Marketing: 4 years (preferred)

Work Location: In person

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