Agm-agri Business

**Designation**: Assistant General Manager - Agri Business
- **Organization**: SwitchON Foundation
- **Location**: West Bengal / Maharashtra (with national-level travel)
- **Work Experience**: Minimum 8-10 years in agri-marketing, FPO development, or rural enterprise promotion, with demonstrated success in market linkage development (flexible to 5+ years with proven ₹5+ crore sales facilitation annually).
- **Compensation**: Annual CTC: ₹8-9 Lakhs per annum (Fixed) + Variable Pay + Commitment Bonus (aligned with experience, qualifications, and current salary)
- **Language Proficiency**: Hindi, English, and preferably Bengali / Marathi

**Position Summary**

The **Assistant General Manager - Agri Business** will be responsible for **driving market linkages, sales, and value chain development** for Farmer-Producer Organizations (FPOs), Self-Help Groups (SHGs), and SwitchON-supported enterprises. This role requires strong **business acumen, buyer engagement, and supply chain management expertise** to bridge the gap between farmer collectives and reliable markets, ensuring fair pricing, scalability, and sustainability.

**Key Responsibilities**_**Market Development & Partnerships**_
- Develop and execute strategies to secure markets for FPO/SHG produce.
- Build and maintain relationships with buyers (retailers, wholesalers, institutional buyers, exporters, processors).
- Identify and facilitate anchor buyers, bulk procurement, and contract farming opportunities.
- Organize and lead participation in **buyer-seller meets, trade fairs, and exhibitions**, in collaboration with government, CSR partners, and private players.
- Explore digital/online market linkages and partnerships with e-commerce and agri-tech players.
- **Sales & Business Growth**_
- Deliver annual sales targets for FPOs/SHGs with clear KPIs (deal closures, buyer retention, revenue growth).
- Negotiate pricing, contracts, and delivery terms ensuring fair returns for farmers and buyer satisfaction.
- Track market trends, competitor landscape, and demand forecasts to inform business strategies.
- Support FPOs in **business planning, market readiness, branding, and marketing strategies**.
- **Supply Chain & Value Chain Development**_
- Design and manage aggregation, storage, logistics, and distribution systems.
- Ensure compliance with **quality standards, grading, packaging, and certifications (organic, fair trade, etc.)**.
- Identify and develop **value chains for key crops under CRA**, including niche and premium markets.
- Facilitate capacity-building sessions for FPO leaders on marketing, quality, and buyer requirements.
- **Marketing & Brand Strategy**_
- Design go-to-market strategies, including **branding, packaging, and positioning** for farmer products.
- Collaborate with communication teams to amplify farmer brand visibility.
- Prepare marketing material such as product profiles, pitch decks, and case studies.

**Qualifications, Experience & Skills**

**Education**:

- Master’s degree in Agribusiness Management, Agriculture, Rural Development, or a related field.

**Experience**:

- 8-10 years in agri-marketing, FPO development and market linkage, or rural enterprise promotion.
- Demonstrated success in market linkage development and business support to rural communities. (Flexible to 5+ years with proven facilitation of sales worth ₹5+ crore annually).

**Skills**:

- Strong knowledge of **agri-value chains, buyer engagement, and market linkage creation**.
- Expertise in **supply chain planning** (aggregation, storage, logistics, distribution).
- Proficiency in MIS, data analysis, reporting (Excel, Google Suite, dashboards).
- Strong communication, negotiation, and stakeholder management skills.
- Willingness to travel 50-60% across Eastern & Western India.

**Preferred/Good-to-Have**:

- Experience with **export markets, digital platforms, branding, blockchain/traceability systems**.
- Knowledge of **perishable commodities, institutional procurement, and impact measurement tools**.

**Reporting Structure**
- **Reports To**: Executive Director
- **Direct Reports**: 4-5 team members

**Travel Requirements**

50-60% travel across Eastern & Western India for field visits, trade fairs, and business development activities.

**Compensation**
- **Annual CTC**:₹8-9 Lakhs per annum (Fixed)
- **Additional Benefits**:Variable Pay + Commitment Bonus _**(Compensation will be aligned with experience, qualifications, and current salary)**_
- **Reimbursement**: Official travel, stay, and logistics as per organizational policy

**Application Process**
- **Note: Experience in agri-input sales (seeds, fertilizer, pesticides, chemicals ) or FMCG Sales will not be considered.**_

**About SwitchON Foundation**

Established in 2008, **SwitchON Foundation** is a pioneering non-profit committed to driving sustainable development through innovative solutions in **climate-resilient agriculture, clean energy, green livelihoods, and industry decarbonization**. With a