Social Media Marketing

4 days ago


Mohali Punjab, India Unify group Full time

**Key Responsibilities**:

- Plan, execute, and manage **Google Ads (Search, Display, YouTube, Shopping, Performance Max) and Social Media Ads (Facebook, Instagram, LinkedIn, Twitter)** campaigns.
- Conduct **keyword research, audience segmentation, and competitor analysis** to optimize ad performance.
- Develop **high-converting ad creatives and copy** in collaboration with designers and content teams.
- Monitor and analyze campaign performance, optimizing for **CPC, CPA, ROAS, and overall ROI**.
- Implement **A/B testing** for ad creatives, landing pages, and bidding strategies.
- Manage ad budgets effectively across multiple platforms.
- Set up **conversion tracking, pixels, Google Tag Manager, and event-based tracking**.
- Generate performance reports and insights using **Google Analytics, Facebook Business Manager, and other analytics tools**.
- Stay up to date with **Google & Social Media advertising trends, algorithms, and best practices**.

**Requirements**:

- Proven experience managing **Google Ads (PPC) and Social Media Paid Campaigns**.
- Minimum 3 years of experience required.
- Strong expertise in **Google Analytics, Tag Manager, Facebook Pixel, and conversion tracking**.
- Hands-on experience with tools like **Google Ads Editor, Meta Business Suite, LinkedIn Ads Manager,.**:

- Strong analytical skills and ability to **optimize campaigns for better ROI**.
- Experience with **ad copywriting, A/B testing, audience targeting, and retargeting strategies**.
- Knowledge of **SEO, landing page optimization, and CRO** is a plus.
- Google Ads & Facebook Blueprint Certifications (preferred).

**Preferred Tools & Platforms**:
✔ **Google Ads (Search, Display, Shopping, YouTube, Performance Max)**
✔ **Meta Ads (Facebook, Instagram, Audience Network)**
✔ **LinkedIn Ads, Twitter Ads**
✔ **Google Analytics, Google Tag Manager, Looker Studio (Data Studio)**
✔ **SEMrush, Ahrefs, SpyFu for competitor analysis**
✔ **Facebook Pixel, Conversion API, and Retargeting Strategies**

**Walkin Interviews:

- **

**Timings:

- 11AM - 3PM**

**Location:

- **Plot No. C-203, 1st floor, Phase 8b / Sec74, Industrial area, Mohali

**Whom to meet:

- **Rajan Bedi

**Contact:

- **9882202330

**Job Types**: Full-time, Permanent

Pay: ₹15,000.00 - ₹65,000.00 per month

**Benefits**:

- Food provided
- Paid sick time
- Paid time off

Schedule:

- Day shift
- Fixed shift
- Monday to Friday
- Morning shift

Work Location: In person



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