Sales & Marketing Executive

2 weeks ago

Bengaluru Karnataka, India Airish Foods Full time

1. **Process Adherence & Sales Governance**
- Ensure strict compliance with internal sales processes and SOPs.
- Conduct regular audits of field and backend operations.
- **KRA**: ≥ 95% adherence to SOPs across sales funnel.

2. **Sales Metrics Tracking & Conversion Improvement**
- Monitor funnel performance: lead to demo, demo to activation, and repeat purchase.
- Implement strategies to increase conversion at each stage.
- **KRA**: Improve overall conversion rate by X% quarter-over-quarter.

3. **Lead Generation & Pipeline Building**
- Generate qualified leads through field visits, digital outreach, and referrals.
- Maintain updated CRM with lead status and engagement notes.
- **KRA**: Generate X leads/month with ≥ Y% qualification rate.

4. **Merchant Onboarding, Training & Retention**
- Onboard new merchants via digital or assisted channels.
- Train them on product features, usage, and compliance.
- Drive retention through check-ins, support, and value addition.
- **KRA**: Onboard X merchants/month; achieve ≥ 80% 90-day retention.

5. **Relationship Management**
- Build strong merchant relationships to increase engagement and satisfaction.
- Act as first escalation point for issues; coordinate with internal teams to resolve.
- **KRA**: Achieve ≥ 85% merchant satisfaction (via surveys/NPS).

6. **Instock & Sales Management**
- Monitor merchant inventory levels to prevent stockouts and overstock.
- Align supply chain availability with forecasted demand.
- **KRA**: Maintain in-stock rate ≥ 95%; optimize inventory turnover.

7. **Reports & Dashboard Management**
- Prepare daily, weekly, and monthly reports on sales, leads, collections, and merchant status.
- Share actionable insights with management and cross-functional teams.
- **KRA**: Submit 100% reports on time with ≤ 2% data errors.

8. **Payment Collection & Follow-Up**
- Coordinate with finance to ensure timely collections from merchants.
- Maintain records of dues and escalate persistent delays.
- **KRA**: Maintain payment cycle ≤ X days and reduce overdue % to ≤ Y%.

9. **Growth & Market Expansion**
- Identify new regions or merchant segments for rollout.
- Build local strategies and work with onboarding teams to scale.
- **KRA**: Launch in X new localities/segments with revenue ≥ ₹Y/month.

Pay: ₹18,000.00 - ₹23,000.00 per month

**Benefits**:

- Health insurance
- Life insurance
- Paid time off
- Provident Fund
- Work from home

Work Location: In person

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