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**Playing a critical role in deploying digital thinking, tools and techniques in support of Capgemini’ s marketing priorities**
- **Collaboration in an internationally oriented marketing team**
- **Support in the development and implementation of Omni channel marketing & communication activities**
- **Planning & steering the creation and G2M of Capgemini Invent thought leadership/POV process incl. the use of relevant online & offline communication channels**
- **Development of strategies to measure success of marketing activities in line with the overall Marketing strategy**
- **Support in the preparation of (virtual, physical, hybrid) events**
- **Be responsible for implementation of the digital marketing plan, end to **end**:
- **Strategy, planning **and **execution **for **the **theme **Campaign management end to end (social media plan, content, **etc.).**
- **Maintenance & development of the web presence incl.**
- **SEA/SEO **Own the reporting of digital KPIs and deriving insights to drive improvements in future **campaigns**
- **Bring new ideas and thinking, and monitor the marketplace for upcoming trends in campaigns, formats and technologies, to keep adding value**
- **Ensure governance of digital marketing **practice
**Primary Skills**
- **Proficiency in managing social media platforms (e.g., Facebook, Twitter, Instagram)**
- **Strong expertise in social media analytics and reporting**
- **Experience using social media management tools and analytics platforms**
- **Excellent communication skills, both written and verbal**
- **Ability to work collaboratively in a team environment**
- **Up-to-date knowledge of social media trends and best practices
**Secondary Skills**
- **Excellent English communication skills - both written and spoken - and customer service skills**
- **Excellent networking skills
