Sales and Marketing Executive

1 week ago

Kurnool, India Samsidh International School Full time

**Job Description: Sales & Marketing Executive**

**Organization**:Samsidh Group of Schools**
**Work Location: Multiple school campuses (priority recruitment: Anantapur, Fatehabad, Amalapuram, Narsapur, Rasipuram, Kurnool)**

**Work Timings - 9:30 am - 5:30 pm**

**About the Role**

We are seeking dynamic and results-driven **Sales & Marketing Executives** to join Samsidh Group of Schools. The primary responsibility of this role is to drive **student admissions** by effectively communicating and promoting the school’s **unique selling propositions (USP)** to prospective parents and communities.

**Key Responsibilities -**

**Admissions & Sales**
- Achieve admission targets set for the assigned campus.
- Conduct effective parent counseling sessions, both in-person and online.
- Convert enquiries into admissions through persuasive communication of school benefits.
- Maintain enquiry-to-admission conversion ratios.

**Marketing & Outreach**
- Promote the school’s brand in local communities through events, workshops, and awareness campaigns.
- Implement both online and offline marketing strategies (social media, digital campaigns, print, and local outreach).
- Establish tie-ups with local businesses, play schools, and community groups to drive admissions.

**Stakeholder Engagement**
- Build and maintain strong relationships with parents, prospective families, and local influencers.
- Provide regular feedback from the field to school management for continuous improvement.
- Coordinate with central marketing team at Azvasa Education for campaign execution.

**Reporting & Tracking**
- Maintain accurate records of enquiries, follow-ups, and conversions using CRM/ERP tools.
- Share weekly reports on marketing activities and admissions status.
- Track competition in the region and suggest strategies to strengthen school positioning.
- Bachelor’s degree in Marketing, Business Administration, or related field.
- MBA/PGDM preferred (not mandatory).

**Experience**
- 2-5 years of experience in **sales, marketing, or business development**, preferably in **education, admissions, or service industry**.
- Proven track record of meeting and exceeding sales targets.

**Skills & Attributes**
- Strong communication, presentation, and persuasion skills.
- Local market knowledge and ability to connect with parents/community.
- Self-motivated, target-oriented, and proactive in outreach.
- Comfortable working with both digital and field-based marketing.
- Willingness to travel locally within assigned territory.

**Performance Indicators**
- Achievement of admission targets for the assigned school.
- Conversion rates from enquiries to admissions.
- Effectiveness of local marketing campaigns and outreach activities.
- Parent satisfaction and referral growth.

**Why Join Us?**
- Be part of **Samsidh Group of Schools**, known for holistic, values-based education.
- Opportunity to contribute directly to school growth and community development.
- Exposure to both **sales strategy** and **grassroots marketing** in the education sector.
- Attractive incentives linked to admissions performance.

Pay: ₹20,000.00 - ₹25,000.00 per month

**Benefits**:

- Paid time off
- Provident Fund

Work Location: In person

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