Avp, Customer Engagement Analytics

2 weeks ago

Hyderabad, India Synchrony Financial Full time

**Job Description**:
**Role Summary/Purpose**:
AVP, Customer Engagement Analytics (Individual Contributor) role is a part of India Analytics Hub (IAH). Our Analytics team comprises of data analysts who focus on improving customer/product/digital/ journey experience etc. and growth by providing full stack descriptive to prescriptive analytics via cutting edge technologies to support business objectives.

This position is remote, where you have the option to work from home. On occasion we may request for you to commute to our nearest office for in person engagement activities such as team meetings, training and culture events. To ensure the safety of our colleagues and communities, we require employees who come together in-person to be fully vaccinated. We’re proud to offer you choice and flexibility.

**Essential Responsibilities**:

- Lead analytics and design on cross portfolio campaigns for the Accelerating Customer Engagement Initiative
- Operate in a Test & Learn framework to recommend targeting strategies and campaign improvements thus impacting program efficiency
- Collaborate with cross-functional teams to evaluate best practices, external data sources and vendor marketing models to enable cross sell and cross shop
- Establish a strong partnership with stakeholders through consistent delivery, transparency and problem solving mindset
- Mentor junior team members on technical and functional skills and guide them build progressive thinking towards fulfilling their career objectives and assist hiring for the team (as required)

**Qualifications/ Requirements**:

- BS or MS in Statistics, Economics, Mathematics, or another quantitative field with 5+ years of hands-on Analytics experience, or in lieu of a degree with 7+ years of hands-on Analytics experience.
- Minimum 5+ years of hands on experience either in SQL, SAS or Python with ability to leverage advanced algorithms and be efficient in handling complex / large data.
- Minimum 3+ years of experience in project management with Ability to independently formulate objectives, lay out key milestones, deliver with high accuracy.
- Ability to see a business process as a synergy of multiple functions & create / connect KPIs.
- Excellent oral and written communication skills with ability to collaborate ,articulate and present solutions cutting across functional teams in a simple yet compelling manner.
- ** Shift Timings : 2 Pm to 11 Pm IST**
- ** For Internal Applicants**: Understand the criteria or mandatory skills required for the role, before applying.
- Ensure that your Professional Profile is updated (fields such as Education, Prior experience, Other skills) and it is mandatory to upload your updated resume (Word or PDF format)
- Must not be any corrective action plan (First Formal/Final Formal, PIP)
- Employees who have completed 18 months in the organization and 12 months in current role and level are only eligible
- L8+ employees can apply

**Desired Skills**:

- Segmentation & Optimization on campaign design and measurement
- Experience with cross shop / cross sell initiatives for financial products
- Negotiate complex matters amidst conflicting sources of information and diverse opinions in alignment with Synchrony’s Core values and Culture
- 2+ years of Experience in managing People ; Coordinates work, supervises & evaluates performance, ensures employees are trained

**Grade/ Level: 10**

Job Family Group:
Data Analytics

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