
Feild Executive
1 day ago
**Job Description - Field Marketing Executive (Hospital)**
The Field Marketing Executive is responsible for promoting hospital services, building relationships with doctors, clinics, corporates, and communities, and driving patient footfall through on-ground marketing activities. The role involves field visits, brand awareness, lead generation, and supporting the hospital’s business development goals.
**Roles & Responsibilities1. Business Development & Relationship Management**
- Visit doctors, clinics, diagnostic centers, and pharmacies to promote hospital services.
- Build and maintain strong relationships with referral doctors and healthcare providers.
- Engage with corporates, schools, and community organizations for tie-ups and health camps.
- Collect and maintain referral data for patient conversions.
**2. Marketing & Promotion**
- Execute hospital marketing campaigns, events, and promotional activities in the field.
- Distribute brochures, pamphlets, and other marketing materials.
- Organize health camps, medical awareness programs, and wellness check-up drives.
- Identify new marketing opportunities and suggest strategies for patient acquisition.
**3. Branding & Awareness**
- Increase hospital brand visibility in the local community.
- Ensure hospital branding at partner clinics, pharmacies, and diagnostic centers.
- Collect market intelligence about competitor hospitals and their activities.
**4. Lead Generation & Conversion**
- Generate leads from field visits and follow up for conversion.
- Track and report patient inflow from referral sources.
- Support in achieving hospital revenue targets through marketing activities.
**5. Reporting & Coordination**
- Prepare daily/weekly visit reports and submit to the marketing manager.
- Coordinate with the hospital management team for campaign execution.
- Maintain proper documentation of marketing activities and expenses.
**Key Skills Required**
- Strong communication & interpersonal skills.
- Good knowledge of healthcare marketing and hospital services.
- Ability to build and maintain professional relationships.
- Negotiation and persuasion skills.
- Willingness to travel extensively for field activities.
**Job Types**: Full-time, Fresher
Pay: From ₹23,000.00 per month
**Benefits**:
- Paid sick time
- Provident Fund
**Experience**:
- feild marketing : 1 year (preferred)
Work Location: In person
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