Regional Sales Associate

Key Responsibilities:

- 1. Sales Strategy and Execution:_
- Develop and implement sales strategies to meet or exceed targets
- Set up and maintain strong business relationships with distributors
- Implement and align sales fundamentals (Distribution, Pricing, Placement, Point of Sale Materials, Promotions) with distributors and customers
- Measure sales fundamentals and adapt strategies to maximize growth potential
- 2. Channel Management:_
- Ensure all relevant outlets within the assigned geography are serviced and merchandised monthly
- Develop and implement coverage optimization plans as per company guidelines
- Drive alternate channel objectives by aligning distributor and frontline teams to channel requirements
- Maintain relationships with key accounts across channels (e.g., specialty tea shops, cafes, supermarkets)
- 3. Marketing Alignment:_
- Plan and execute key marketing-aligned activations in the specified geography
- Collaborate with the marketing team on sales drives, event sales, and activations across channels
- Ensure proper execution of planned programs, promotions, and merchandising across customers and channels
- 4. Inventory and Distribution Management:_
- Manage distributor inventory to prevent stock-outs
- Maintain hygiene at distributor warehouses as per company standards
- Process distributor claims in a timely manner, coordinating with regional finance as needed
- 5. Reporting and Analysis:_
- Analyze market trends and competitor activities
- Create and submit regular sales reports to business stakeholders
- Develop and review guidelines to track and measure objectives on distribution, shelving, merchandising, and pricing

**Requirements**:
along with strong industry experience and good analytical skills to be part of the Sales Excellence

practice.

**Geographic Preference: Market Experience in regions of Kozhikode, Wayanad, Malappuram**
- Bachelor's degree in Business, Marketing, or related field
- 5-10 years of FMCG sales experience, with at least 2 years in a management role
- Proven track record of meeting or exceeding sales targets
- Experience in handling distributors and frontline field force
- Strong knowledge of general trade sales; experience in other channels is a plus
- Excellent leadership, communication, and presentation skills
- Analytical ability and logical thinking
- Passion for tea and the Broons Tea brand

This job description is intended to provide a general overview of the position's responsibilities and requirements. Broons Tea is committed to equal opportunity and non-discrimination in all aspects of the hiring process.

**Job Types**: Full-time, Permanent

Pay: ₹10,279.17 - ₹37,630.76 per month

Application Question(s):

- What is your current fixed monthly salary?

**Experience**:

- Field sales: 2 years (preferred)
- B2B sales: 3 years (preferred)
- B2B Marketing: 1 year (preferred)

**Language**:

- Malayalam (required)

**Location**:

- Wayanad, Kerala (preferred)

Work Location: Remote