Marketing Executive

4 days ago

Vile Parle Mumbai Maharashtra, India Modirealty Developers Pvt Ltd Full time

Role & responsibilities

1) BTL Campaign Planning and Execution: Collaborate with the marketing team to develop BTL marketing strategies aligned with overall marketing objectives. Plan, coordinate, and execute BTL campaigns, including promotions, activations, and direct marketing initiatives. Ensure that BTL activities are executed within budget and timeline constraints.

2) Promotions and Activations: Develop creative concepts for promotional campaigns and activations to drive brand awareness and sales. Liaise with vendors, suppliers, and agencies to produce marketing collateral and promotional materials. Coordinate distribution of promotional materials and ensure brand consistency across all touch points.

3) Consumer Engagement and Sampling Programs: Design and implement consumer engagement initiatives, including sampling programs, demos, and experiential marketing activities. Train and supervise promotional staff to effectively represent the brand and Engage with consumers. Collect and analyse consumer Feedback to inform future marketing strategies.

4) Collaboration and Reporting: Collaborate with cross-functional teams, including sales, product development, and creative services, to align BTL initiatives with overall Business objectives. Monitor and evaluate the performance of BTL campaigns and initiatives using relevant metrics and KPIs. Prepare regular reports and Presentations to communicate campaign results, insights, and recommendations to key stakeholders.

5) Activation Execution Ensure that product placements, signage, and displays are strategically positioned to capture customer attention. Execute in-store display, promotions, and activations in line with brand guidelines. Work closely with dealers and local sales team to secure optimal shelf space and visibility elements placement in right areas.

6) Competition Analysis and Reporting Monitor competition merchandising & consumer activation (including Offers) initiatives. Provide regular reports offering insights into the impact of these activities.

**Salary**: ₹25,000.00 - ₹30,000.00 per month

**Benefits**:

- Cell phone reimbursement
- Paid sick time

Schedule:

- Day shift

Supplemental pay types:

- Overtime pay
- Yearly bonus

**Education**:

- Bachelor's (preferred)

**Experience**:

- Lead generation: 2 years (preferred)
- total work: 2 years (preferred)
- Marketing: 2 years (preferred)

**Language**:

- English (preferred)

Ability to Commute:

- Vile Parle, Mumbai, Maharashtra (required)

Ability to Relocate:

- Vile Parle, Mumbai, Maharashtra: Relocate before starting work (required)

Work Location: In person

**Speak with the employer**

+91 7045688163

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