Digital Marketing Strategist

2 weeks ago

Ahmedabad, India RADIXWEB Full time

We are looking for a supremely talented Digital Marketing Professional with domain expertise in SEO, SEM, and PPC strategies to drive inbound lead generation.

As a key member of the marketing team, you will have to manage all SEO activities including content marketing strategy, link building & keyword strategy, Social Media Marketing, PPC campaigns, and monitor paid search budgets. Your goal will be to ensure our online marketing efforts have the highest possible Return on Investment (ROI).

**Roles & Responsibilities**
- Collaborate across functions and silos to deliver a rewarding content marketing strategy to meet the business objectives at the lowest possible cost
- Collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Track, report, and analyze website analytics and PPC initiatives and campaigns
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
- Perform ongoing keyword discovery, expansion and optimization and research and implement SEO recommendations
- Work with marketing teams to optimize SEO in content creation and content programming
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
- Launch and optimize various PPC campaigns, monitor budget and adjust bids to gain better ROI
- Lead the strategy around keyword selection and audience targeting
- Maintain partnerships with PPC ad platforms and vendors
- Accountable for all content marketing related activities to drive maximum traffic, engagement, leads
- that deliver sales, brand awareness and customer retention
- Channel management of digital content hubs and all supporting social channels. Should have a good understanding of the best practices of most used digital marketing channels, its content style and approach
- Insights on guest blogging, sponsored content, influencer marketing and video marketing

**Eligibility**
- Proven SEO, SEM and PPC experience of 5+ years with quantifiable results
- Google Analytics and AdWords Certification would be preferable
- Solid understanding of performance marketing, conversion, and online customer acquisition
- In-depth experience of website analytics and bid management tools
- Experience with A/B and multivariate experiments
- Knowledge of ranking factors and search engine algorithms
- Experience in data analysis and reporting
- Understanding of HTML and XML is a plus
- Proven ability to work independently and in team environments
- Experience in interacting with customers, prospects, agencies, analysts, and staff in high profile, business-critical situations
- Proven ability to establish goals and set clear expectations, prioritize activities, and follow through with timely execution in a fluid, cross-functional team environment
- Excellent written and verbal communication skills
- Detail-oriented, analytical nature, and metric-driven behavior

**Benefits**:

- Health insurance

Schedule:

- Day shift

**Speak with the employer**
- Health insurance

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