Social Media Optimization Marketing Executive

5 days ago

Nagpur Maharashtra, India LaxAirMed Construction Full time

**Key Responsibilities**:

- **Content Creation**:

- Develop engaging written and visual content for social media platforms including Facebook, Instagram, Twitter, LinkedIn, and others.
- Design eye-catching graphics, videos, and promotional materials that align with brand guidelines and campaign objectives.
- **Graphic Design**:

- Create visual assets for social media posts, advertisements, and campaigns using design tools (e.g., Canva, Adobe Creative Suite).
- Ensure all designs are consistent with the brand identity and effectively communicate the desired message.
- **Social Media Strategy**:

- Assist in developing and implementing social media strategies to increase brand awareness and customer engagement.
- Monitor industry trends and adapt strategies accordingly.
- **Community Management**:

- Engage with followers, respond to comments, and manage social media inquiries.
- Foster relationships with influencers and brand advocates.
- **Analytics and Reporting**:

- Track and analyze social media metrics to evaluate the effectiveness of campaigns.
- Provide regular reports to management on social media performance and insights.
- **Collaboration**:

- Work closely with the marketing team to align social media efforts with overall marketing campaigns.
- Collaborate with other departments to gather content and promote company initiatives.
- **Paid Advertising**:

- Assist in managing social media advertising campaigns to achieve specific goals such as lead generation and conversions..

Social Media Management:
Develop, execute, and manage creative social media marketing strategies across platforms such as Facebook, Instagram, LinkedIn, Twitter, and YouTube.

Schedule and publish engaging, relevant, and high-quality content to drive traffic and increase brand awareness. Social media calendar strategies.

Able to handle multiple brand social media profile.

Remarketing Campaigns:
Plan and implement remarketing strategies to re-engage potential customers and drive them back to the sales funnel.

Utilize data from pixel tracking, analytics, and previous campaigns to target the right audience effectively.

Meta Ads Management:
Create, optimize, and manage Meta (Facebook & Instagram) advertising campaigns.

**Qualifications**:

- Bachelor’s degree in Marketing, Graphic Design, Communications, or a related field.
- Proven experience in social media marketing and graphic design.
- Strong portfolio showcasing graphic design work and social media content.
- Excellent written and verbal communication skills.
- Creative thinking and problem-solving abilities.
- Ability to work independently and collaboratively in a fast-paced environment.

**Preferred Skills**:

- Proficiency in graphic design software (e.g., Adobe Creative Suite, Canva).
- Knowledge of SEO and content marketing strategies.
- Familiarity with social media advertising platforms (e.g., Facebook Ads, Instagram Ads).

**What We Offer**:

- Competitive salary and benefits package.
- Opportunity for professional growth and development.
- A dynamic and inclusive work environment.

**How to Apply**:
Pay: ₹10,415.28 - ₹35,550.89 per month

**Benefits**:

- Flexible schedule

Schedule:

- Day shift

Supplemental Pay:

- Performance bonus

**Education**:

- Bachelor's (preferred)

**Experience**:

- Social media marketing: 1 year (preferred)
- total work: 1 year (preferred)

License/Certification:

- Digital marketing (preferred)

Work Location: In person

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