
Social Media Executive
2 days ago
Social Media Specialist Job Description Template
We are looking for an experienced and enthusiastic social media specialist to join our creative team. You will be responsible for creating social media campaigns and the day-to-day management of the company’s social media properties. Your passion for social media as a communications tool will result in the adoption and implementation of social media best practices across all social media channels.
Social Media Specialist Responsibilities:
- Developing social media content plans that are consistent with the company’s brand identity.
- Creating consistent, meaningful content on all social media platforms, including writing and editing social media posts, improving customer engagement, and promoting social media campaigns.
- Managing a high volume of daily social media posts.
- Communicating with social media followers, including responding to queries in a timely manner.
- Developing and managing social influencer programs and attending social influencer events.
- Using analytical tools such as Google Analytics, Hootsuite Pro, and Facebook Insights to monitor and evaluate the company’s social media presence and performance.
- Preparing monthly reports on social media marketing efforts.
- Suggesting recommendations to adjust the social media marketing strategy for optimal results.
- Staying up to date on best practices and emerging trends in social media.
- Performing other duties when needed.
- Monitor analytics and metrics to gauge success of social media posts and ad campaigns
- Research social media trends and hashtags that relate to a target audience’s interests
- Manage a social media content calendar for various channels, planning and scheduling posts in advance
- Maintain a cohesive social media strategy across various channels to achieve high levels of user engagement
- Coordinate with social media influencers, bloggers, and news outlets to promote brand awareness and create social buzz around product launches
Social Media Specialist Requirements:
- Bachelor’s degree in journalism, communications, marketing, or a related field.
- 3 or more years of social media experience including planning and managing content in a corporate, or agency setting.
- Excellent written and verbal communication skills and must have a thorough understanding of social media management and strategy.
- Experience using various analytics software.
- Working knowledge of HTML and CSS.
- Multi-tasking and time-management skills, with the ability to prioritize tasks.
- Ability to work in a fast-paced, high-pressure environment.
Pay: ₹20,000.00 - ₹30,000.00 per month
Schedule:
- Day shift
**Education**:
- Bachelor's (preferred)
**Experience**:
- Social media marketing: 1 year (preferred)
- total work: 3 years (preferred)
License/Certification:
- Digital marketing (preferred)
Work Location: In person
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