SEO Executive

**Who We Are**

The Platform has an extensive on-prem and cloud-hosted device infrastructure that uses data science-driven performance and quality of experience analytics to collect over 100+ performance experience KPIs out of the box and provide performance analysis and monitoring across the engineering cycle. The Platform's advanced capabilities enable leading global enterprises to achieve an improved digital experience, faster triage, and cost efficiency.

**About the Role**

As an SEO (Search Engine Optimization) executive, you will be responsible for improving the website's visibility and search engine ranking, analyzing and optimizing the content, and website performance to make it more attractive to search engines and increase its relevance to specific keywords and search queries.

**What You'll Do**
- Conducting keyword research and analysis to identify relevant and high-value search terms that will drive traffic to the website.
- Analyzing the website/URL structure, content, and performance to identify areas for optimization.
- Implementing SEO strategies, including on-page and off-page optimization, link building, and technical SEO.
- Monitoring and analyzing website traffic and performance data to track progress and identify areas for further optimization.
- Staying up-to-date with the latest SEO trends, Google algorithm updates, and best practices.
- Conducting regular site audits to identify technical issues that may be affecting SEO performance.
- Communicating SEO performance and recommendations within the team.
- Providing ideas for updating outdated content.
- Technical content publishing
- participating in testing-related technical platforms, including but not limited to blog republishing platforms, testing forums, and testing communities for backlinking.

**What You've Done Before**

In your previous role as an SEO Executive, you've executed SEO initiatives to improve your website's visibility and organic traffic. When focusing on on-page strategies, you conducted extensive keyword research through tools like Google Keyword Planner and SEMrush, identifying the relevant keywords for the business.

To enhance user experience, you optimized meta tags, headings, and images and ensured keyword density and alignment within content. Implementing schema markup, interlinking, and refining site structure improved indexing and search engine visibility.

Shifting to off-page efforts, you orchestrated successful link-building campaigns, reaching out to authoritative websites in your industry. You conducted thorough competitor backlink research to identify valuable linking opportunities. You were engaging in social bookmarking guest posting. You've done technical content publishing, like forum participation and strategic blog republishing. You nurtured a diverse backlink portfolio. Additionally, you used third-party multimedia platforms for image and video sharing, engaging wider audiences.

**What You’ll Need**
- Bachelor's degree in any stream.
- 2-4 years of proven experience (preferred - B2B SaaS) as an SEO Executive or a similar role.
- In-depth knowledge of search engine optimization techniques, including link building, content marketing, and social media engagement.
- Proficiency in using SEO tools and analytics platforms, such as Google Analytics, SEMrush, Moz, Ahrefs, or similar tools.
- Strong understanding of search engine algorithms, ranking factors, and SEO best practices.
- Strong communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.