Digital Marketing Training Program

1 day ago

Remote, India Codways Technologies Full time

**Duration**: 3 Months (Depending on the depth and delivery method)
**Mode**: Online / Live Classes
**Certification**: Certificate of Completion provided upon successful completion of the course.

**Course Overview**:
The **Digital Marketing Training Program** is designed for individuals who wish to pursue a career in digital marketing or enhance their skills in this rapidly evolving field. This comprehensive course covers essential aspects of digital marketing, from SEO to social media marketing, and provides practical insights to implement real-world marketing strategies.

**Key Learning Modules**:
**Module 1: Introduction to Digital Marketing**
- Understanding the digital marketing landscape.
- Overview of various digital marketing channels.
- Importance of digital marketing for businesses today.

**Module 2: Search Engine Optimization (SEO)**
- Introduction to SEO.
- On-page and off-page SEO techniques.
- Keyword research and analysis.
- Optimizing website content for search engines.
- Google Search Console and Google Analytics.

**Module 3: Social Media Marketing (SMM)**
- Overview of social media platforms (Facebook, Instagram, LinkedIn, Twitter, etc.).
- Content creation and scheduling tools.
- Organic vs. Paid social media strategies.
- Facebook Ads Manager, Instagram Ads, LinkedIn Ads.
- Social media analytics and reporting.

**Module 4: Pay-Per-Click Advertising (PPC)**
- Introduction to PPC and Google Ads.
- Setting up and managing Google Ads campaigns.
- Keyword selection and bidding strategies.
- Optimizing PPC campaigns for better ROI.
- Campaign analytics and reporting.

**Module 5: Content Marketing**
- Developing content strategies.
- Blog writing, infographics, and video marketing.
- Using content for lead generation.
- Content promotion and distribution strategies.

**Module 7: Web Analytics**
- Introduction to Google Analytics.
- Understanding website traffic, user behavior, and conversions.
- Setting up and tracking goals.
- Creating and analyzing reports.
- Measuring ROI for digital marketing campaigns.

**Module 8: Digital Marketing Strategy and Campaign Planning**
- Developing a comprehensive digital marketing strategy.
- Setting up KPIs and objectives.
- Budgeting and managing digital marketing campaigns.
- Best practices for digital marketing success.

**Job Types**: Full-time, Internship

Schedule:

- Day shift

**Education**:

- Bachelor's (preferred)

Work Location: Remote

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