Digital Marketing Strategist

4 hours ago

Coimbatore, India Mind Spark Technologies Full time

**Job Summary**
- Develop and implement comprehensive digital marketing strategies across multiple channels and platforms
- Generates quality leads
- Experience in Product branding through online platforms
- Proficiency in using digital analytics tools to gather and analyze data, derive insights, and make data-driven decisions to optimize marketing campaigns and drive performance.
- Strong knowledge of search engine marketing platforms
- Proven experience with SEO principle
- Solid knowledge of content marketing strategies, including content creation, distribution, and promotion across various channelsProficiency in leveraging social media platforms
- Understanding of CRO techniques
- Familiarity with various digital advertising platforms, such as display advertising, remarketing/retargeting, native advertising, and programmatic advertising.
- Experience in HubSpot, Marketo, or Pardot, to implement automated marketing campaigns, lead nurturing workflows, and personalized customer journeys.
- Capable to plan, execute, and monitor digital marketing initiatives to ensure campaigns delivery on time
- Able to perform excellence of conversion rates

**Education and Experience**
- Experience : 4 - 5 Years
- Functional Area: Digital Marketing
- Employment Type : Full Time, Permanent
- Role Category: Digital Marketing Strategist
- UG : Any Graduate
- PG : Any Postgraduate

**Roles and Responsibilities**:

- Develop and execute effective digital marketing strategies firmly compatible with the company's goals
- Monitor and analyze campaign performance, track key metrics, and provide regular reports to stakeholders
- Conduct market research, evaluate consumer behavior, and define target audience segments to promote effective targeting and messaging,
- Engage with cross-functional departments to align digital marketing initiatives with overall business goals.
- To enable consistent branding and messaging, oversee the organization's online presence, including the website content, landing pages, and social media profiles.
- Staying up with evolving markets, emerging technologies, and digital marketing standards of excellence to increase campaign effectiveness
- Employ marketing analytics tools to monitor and assess the efficacy of digital advertising campaigns, get insights, and propose enhancements.
- Optimize website and landing page conversion rates through A/B testing, user experience analysis, and data-driven optimization techniques
- Endure up-to-date with data protection laws, privacy rules, and advertising standards to maintain compliance in digital marketing efforts
- Examine emerging digital marketing platforms, technologies, and tools, and make recommendations for adoption based on the organization's needs and objectives

Schedule:

- Day shift

Ability to commute/relocate:

- Coimbatore, Tamil Nadu: Reliably commute or planning to relocate before starting work (required)

**Experience**:

- total work: 5 years (preferred)

**Speak with the employer**
+91 9865263377

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