Sales Executive
2 days ago
**Key Responsibilities:Sales**:
- Identify, approach, and secure advertising and sponsorship deals with clients, agencies, and brands.
- Develop sales strategies to meet and exceed revenue targets.
- Maintain and grow relationships with existing advertisers and media buyers.
- Create customized proposals and pitches tailored to client needs.
- Coordinate with content and programming teams to align sales packages with editorial offerings.
- Track sales metrics, prepare regular reports, and forecast revenue performance.
**Marketing**:
- Plan and execute marketing campaigns to increase channel visibility, viewer engagement, and ratings.
- Develop branding strategies for shows, anchors, and special programs.
- Manage social media presence, digital campaigns, and collaborations with influencers.
- Organize promotional events, press conferences, and viewer outreach activities.
- Collaborate with PR teams to ensure positive media coverage and brand messaging.
- Conduct market research and competitor analysis to guide strategic planning.
**Requirements**:
- Bachelor’s degree in Marketing, Business Administration, Mass Communication, or related field.
- 2-5 years of experience in sales or marketing, preferably in media, broadcasting, or advertising.
- Proven track record of meeting sales targets and managing client relationships.
- Strong understanding of media buying, TRPs, CPMs, and digital ad platforms.
- Excellent communication, negotiation, and presentation skills.
- Ability to work in a fast-paced, deadline-driven environment.
- Proficient in MS Office, CRM tools, and digital marketing platforms.
**Preferred Qualifications**:
- Experience in television, news media, or digital streaming services.
- Knowledge of media industry trends and viewer behavior analytics.
- Bilingual or multilingual capabilities depending on the channel’s audience.
Pay: From ₹20,000.00 per month
Work Location: In person
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