Digital Marketer

4 days ago

New Delhi GPO Delhi Delhi, India Atlas Rosetta Full time

**Responsibilities**:

- Assist and help execute SEO tasks to fulfil ongoing SEO processes
- Perform intent-based keyword research analysis to develop a quality keywords portfolio utilising SEO tools and resources
- Prepare and develop internal and external link-building strategies, reporting, and other SEM assistance
- Adept with link profile tools and analysing backlink profiles
- Use Google Search Console and other webmaster tool features and functionalities
- Should know Advanced SEO Techniques.
- Track, report, and analyse website analytics and PPC initiatives and campaigns.
- Manage campaign expenses, stay on budget, estimate monthly costs
- Develop and implement social media marketing strategies to drive engagement and increase brand awareness
- Conduct A/B testing and analyse results to optimise digital marketing campaigns
- Ability to work effectively with cross-functional teams and manage digital marketing projects

**Requirements**:

- 3-5 years of experience in digital marketing
- Experience with SEO, e.g. keyword search, on-page/off-page optimisation and SEO analysis
- Experience with SEM, e.g. Display, Search and Shopping on Google Ads, is a bonus.
- Social media advertising (LinkedIn, Facebook, Twitter, Instagram)
- Working knowledge of Google Analytics
- Good understanding of backlink analysis
- Hands-on experience with website analytics and tools like aHrefs, Ubersuggest, Similarweb, SEMRush, MajesticSEO, and ScreamingFrogSpider
- Experience in custom event tracking using Google Tag Manager and other tag management tools

Good to Have:

- Familiarity with customer relationship management (CRM) software like Hubspot
- Understanding how to create and target remarketing campaigns to reach potential customers who have previously interacted with the brand
- Thorough understanding of website builders and site structures
- Experience with Shopify, Woocommerce and other e-commerce platforms
- Knowledge of HTML, CSS, and JavaScript

**Job Types**: Full-time, Permanent

Pay: ₹240,036.00 - ₹300,000.00 per year

**Benefits**:

- Flexible schedule
- Paid sick time
- Paid time off
- Work from home

Expected Start Date: 03/11/2025

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