Digital Marketing Executive

6 days ago

Kolkata, India SentientGeeks Full time

**Mandatory**:
1. Should know how to use Google tools (GA-4 analytics, Google Ads, Search Console, and others)
2. Knowledge on On-page & Off-page SEO (Keyword research, content optimization with keywords and backlink generation)
3. Know how to deal with technical SEO part
4. Know how to perform site audit
5. Understanding on how to create campaigns on Google Ads and Facebook Ad manager
6. Know how to create Social Media Calendar and it's reports
7. Planning, implementing and creating a brand strategy for the client.

**Optional**:
1. Understanding on Google tools such as Looker studio, Google tag manager
2. Past working experienced with Marketing agency, or handling individual work projects

**Role & responsibilities**:

- Develop and execute comprehensive digital marketing strategies to increase brand visibility, website traffic, and customer acquisition.
- Plan, implement, and optimize search engine optimization (SEO) strategies to improve organic rankings and drive targeted traffic to the website.
- Manage and optimize search engine marketing (SEM) campaigns, including keyword research, ad copy creation, bid management, and performance tracking.
- Oversee social media marketing campaigns across various platforms to enhance brand presence, engagement, and audience growth.
- Utilize web analytics tools to monitor website performance, track key metrics, and generate reports on campaign performance and ROI.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices and provide recommendations for continuous improvement.
- Identify and evaluate new digital marketing opportunities and channels to expand brand reach and drive business growth.
- Collaborate with cross-functional teams, including design, development, and sales, to ensure digital marketing initiatives align with overall business goals.
- Social Book marking, Submission of Directories, Blogs, Articles, Forums.
- Implement link building campaigns in coordination with company’s SEO goals.
- Prepare MIS reports for digital marketing team performance as required.

**Salary**: ₹200,000.00 - ₹300,000.00 per month

**Benefits**:

- Health insurance
- Provident Fund

Schedule:

- Day shift
- Monday to Friday

Application Question(s):

- Are you from West Bengal/Bihar/Odisha/Jharkhand ?

**Experience**:

- Digital marketing: 3 years (required)
- SEO tools: 2 years (required)
- PPC Campaign Management: 2 years (required)

Work Location: In person

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