Marketing, Search Engine Optimization

20 hours ago

Mumbai, India Della Group Full time

** Job Responsibilities:

- Manage all search engine optimisation and marketing activities
- Responsible for managing all SEO activities such as content strategy, link building and keyword strategy
- Increase rankings on all major search networks and on website
- Manage all SEM campaigns on Google, LinkedIn, Instagram, Facebook, YouTube to maximize ROI
- Execute tests, collect, and analyse data and results, identify trends and insights to achieve maximum ROI in paid search campaigns
- Track, report, and analyse website analytics and PPC initiatives and campaigns
- On-page and Off-Page SEO Expert
- Follow latest SEO trends
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
- Optimize copy and landing pages for search engine marketing
- Perform ongoing keyword discovery, expansion, and optimization
- Research and implement search engine optimization recommendations
- Research and analyse competitor advertising links
- Develop and implement link building strategy
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code
- Work with editorial and marketing teams to drive SEO in content creation and content programming
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

**Job Expectations**:
Proven SEO experience, SEM experience managing PPC campaigns across Google, Solid understanding of performance marketing, conversion, and online customer acquisition, In-depth experience with website analytics tools (e.g., Google Analytics, SEMrush, Ashraf, etc.), Experience with bid management tools (e.g., Click Equations etc.), Experience with A/B and multivariate experiments, Working knowledge of HTML, CSS, and JavaScript development and constraints, Knowledge of ranking factors and search engine algorithms, Up-to-date with the latest trends and best practices in SEO and SEM

**Minimum Qualification**: Graduate

**Minimum Job Experience**: 3-5 years

**Reporting to**: Head of Department

**Travel**: No

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