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Performance Marketing Executive

2 weeks ago

Makarba Ahmedabad Gujarat, India NFlow Technologies Full time

_**Job Summary**:_
- **Key Responsibilities**:_
- Plan and execute performance marketing campaigns across multiple platforms, including Google Ads, Facebook Ads, Instagram, and other digital channels.
- Manage end-to-end digital marketing activities, from strategy and setup to monitoring and reporting, ensuring optimal results.
- Conduct detailed keyword research, audience targeting, and competitor analysis to identify new growth opportunities.
- Optimize campaigns for maximum performance by continuously analyzing data and making recommendations for bid adjustments, ad copy improvements, and audience targeting.
- Collaborate with cross-functional teams, including design and content, to develop compelling ad creatives and landing page experiences.
- Monitor and analyze key performance indicators (KPIs),conversion rates, and ROAS, providing actionable insights and performance updates.
- Manage and optimize the marketing budget to achieve the best possible return on investment.
- Develop and present performance reports on a weekly and monthly basis, highlighting campaign performance, insights, and areas for improvement.
- Stay updated with the latest trends, industry developments, and best practices in digital marketing and e-commerce.
- **Requirements**:_
- Proven experience in performance marketing within e-commerce or marketing agencies.
- Proficiency in managing campaigns on platforms such as Google Ads, Facebook Ads, and other paid advertising channels.
- Strong understanding of performance marketing metrics and analytics tools such as Google Analytics, Facebook Analytics, and other reporting tools.
- Experience with audience segmentation, retargeting, and advanced targeting strategies.
- Ability to work with large datasets and draw meaningful insights to improve campaign performance.
- Solid project management skills with the ability to handle multiple campaigns and projects simultaneously.
- Strong analytical mindset and attention to detail.
- Excellent communication and presentation skills for effectively conveying campaign results and insights to stakeholders.
- Familiarity with e-commerce platforms and their advertising integrations is a plus.

**Job Types**: Full-time, Permanent

Pay: From ₹22,000.00 per month

**Benefits**:

- Leave encashment
- Paid sick time
- Paid time off

Schedule:

- Day shift
- Fixed shift
- Monday to Friday
- Weekend availability

Supplemental Pay:

- Overtime pay
- Yearly bonus

**Education**:

- Bachelor's (preferred)

**Experience**:

- Performance marketing: 1 year (preferred)
- total work: 2 years (preferred)

**Language**:

- English (preferred)

Work Location: In person