Facebook Ads Associate

2 weeks ago

Remote, India Walnut Folks Full time

**About us**:
The Walnut Folks Group is a leading digital marketing conglomerate with 3 digital agencies - Walnut Folks, Confluencr and Intent Farm. Across the 3 fast-paced agencies we are constantly on the lookout for young, ambitious and sincere digital marketers. If you like doing great work, and wish to grow with a warm group of peers, you shall right at home. Led by Hitesh and Sahiba, the group works with some of the leading brands of the country and has delivered award-winning performance since the last few years.

This is a remote position.
- Designation - Facebook Ads Associate
- Experience - 1-2 yearsWe are looking for a Facebook Ads Associate to help plan and implement Facebook ad campaigns for a diverse set of brands.- For this role, you should understand customers’ behavior on Facebook and Instagram. You should be able to plan ad campaigns including creatives, copy and then run them on the Facebook platform for best ROI. You should be able to lead analytics to improve the results of ads continuously.
- You should have spend at least INR 1 Lac monthly on Facebook ads consistently and worked with brands from multiple industries. Agency experience is preferable.**Responsibilities**:

- Gather and analyze consumer behavior data (e.g. web traffic and session activity)
- Conduct competitor research via Facebook ads library, social platforms, SEMRush etc
- Plan campaign structures for any given client depending on their business objectives, budgets and competition
- Coordinate with the Marketing Design and Content teams to create advertising material (e.g. ad creatives, GIFs, videos, carousels)
- Conduct regular analysis of key metrics across ad, ad set, campaign level to improve campaign performance
- Create reports on key marketing and sales metrics
- Keep organized records of marketing metrics and results of past campaigns
- Coordinate with clients as needed to prioritize work

**Requirements**:

- Proven work experience as a Facebook Ads Associate, or similar role- Knowledge of marketing digital tools and techniques
- Solid computer skills, including MS Excel, web analytics and Facebook Business Manager
- Excellent communication and presentation skills
- Strong analytical skills with a goal-oriented attitude**Benefits**:
Work autonomy and freedom to implement strategies

Hyper-intensive growth culture

Learning opportunities and access to specialized courses

Opportunity to work with marketing stalwarts - client and in-house teams.

Industry

Advertising

Salary

4-5 LPA

Work Experience

1-3 years

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