SEO and Social Media Marketing

As a Website SEO and Social Media Marketing Executive, your role will be to develop and implement strategies to optimize our website for search engines, drive organic traffic, and manage social media marketing initiatives. You will work closely with the marketing team to enhance our online presence, engage the target audience, and improve brand visibility. Your responsibilities will include website optimization, content creation, social media management, and performance analysis.

**Responsibilities**:
**1.** **SEO Strategy and Implementation**:

- Develop and execute SEO strategies to improve organic search rankings and drive targeted traffic.
- Conduct keyword research to identify relevant and high-performing keywords for website optimization.
- Optimize website content, including meta tags, headers, URLs, and internal linking structure, to improve search engine rankings.
- Monitor and analyze website performance using SEO tools and make necessary adjustments to improve rankings.
- Collaborate with content creators to ensure SEO best practices are incorporated into new and existing content.
- Stay updated with search engine algorithm changes and industry trends to ensure SEO strategies are up-to-date.

**2. Website Optimization**:

- Conduct regular website audits to identify technical issues, crawl errors, and opportunities for improvement.
- Optimize website loading speed, mobile responsiveness, and user experience.
- Improve website structure, navigation, and site architecture for better search engine visibility.
- Conduct on-page optimization, including meta tags, headings, and image optimization.

**3. Content Creation and Optimization**:

- Develop and implement content strategies to drive organic traffic and engage the target audience.
- Create high-quality, keyword-optimized content for web pages, blog posts, and other digital platforms.
- Optimize content for SEO, readability, and user experience.
- Collaborate with content creators to ensure content aligns with SEO goals.
- Monitor and analyze content performance and make data-driven optimizations.
- Conduct regular content audits to identify areas for improvement and update existing content as needed.

**4. Social Media Management**:

- Develop and execute social media marketing strategies to enhance brand visibility and engage the target audience and drive website traffic.
- Create and manage social media content calendars, including planning, scheduling, and publishing posts.
- Monitor social media platforms for trends, conversations, and opportunities to engage with the audience.
- Engage with followers, respond to comments and messages, and foster community growth.
- Track and analyze social media metrics to evaluate the effectiveness of campaigns and identify areas for improvement.

**5. Paid Advertising**:

- Collaborate with the marketing team to plan and execute paid advertising campaigns, such as Google Ads and social media ads.
- Conduct keyword research and audience targeting to optimize campaign performance.
- Monitor and optimize paid campaigns to maximize ROI and achieve marketing goals.
- Analyze campaign data to identify insights and make data-driven optimizations.

**6. Reporting and Analysis**:

- Monitor website analytics, SEO metrics, social media insights, advertising campaign performance and identify key trends and social media insights to identify key performance indicators (KPIs) and measure campaign success.
- Generate regular reports summarizing key metrics, trends, and campaign effectiveness. SEO performance, social media engagement, and other relevant metrics.
- Analyze data to identify opportunities for optimization and provide recommendations for future strategies.
- Stay updated with industry trends and best practices in website SEO and social media marketing.
- Provide insights and recommendations based on data analysis to improve future campaigns and strategies.

**7. Link Building**:

- Develop and implement link-building strategies to improve website authority and search engine rankings.
- Identify opportunities for acquiring high-quality backlinks from relevant and authoritative websites.
- Conduct outreach and partnership activities to secure backlinks from external sources.
- Monitor and analyze backlink profiles using SEO tools to ensure a healthy and natural link profile.

**Qualifications**:

- Bachelor's degree in marketing, communications, or a related field.
- Proven work experience as an SEO and Social Media Specialist or similar role.
- In-depth knowledge of SEO principles, techniques, and tools.
- Proficiency in social media platforms including Facebook, Twitter, Instagram, LinkedIn, etc and utilizing social media management tools.
- Experience with paid advertising platforms, such as Google Ads and social media ads.
- Familiarity with website analytics tools (e.g., Google Analytics) and SEO tools (e.g., SEMrush, Moz).
- Strong analytical skills and ability to interpret data to drive decision-makin