Digital Marketing

4 days ago

Khopat Thane Maharashtra, India Lord's Mark Microbiotech Pvt Ltd Full time

**Company Introduction - Lord’s Med Pathology**:
Lord's Med Pathology is a cutting-edge medical diagnostics company specializing in pathology services. We offer comprehensive laboratory testing, advanced diagnostics, and personalized patient care solutions. Our team of highly skilled pathologists and laboratory technicians provides accurate and timely diagnostic results, supporting healthcare providers in making informed decisions for patient care.
- Clinical Pathology
- Histopathology
- Cytopathology
- Molecular Diagnostics
- Immunohistochemistry

**Overview of Digital Marketing**:
**Job Description for the post of Digital Marketing**:
**1.** **Digital Strategy Development**: Develop, implement, and manage digital marketing campaigns to promote services and enhance brand awareness. Create and optimize content for the website, blog, and social media platforms.

**2.** **Social Media Management**: Manage and grow the lab's social media presence across platforms (e.g., Facebook, Instagram, LinkedIn). Plan and execute social media campaigns, including paid ads.

**3.** **SEO & SEM**:Optimize website content for search engines (SEO) and manage search engine marketing (SEM) campaigns. Monitor and analyze website traffic and user behavior using analytics tools (e.g., Google Analytics).

**5*. **Content Creation & Management: *Produce high-quality written and visual content, including blog posts, infographics, and videos. Ensure all content aligns with brand guidelines and medical industry standards.

**6.** **Performance Analysis & Reporting**: Track and report on key performance indicators (KPIs) for digital marketing efforts. Use data to optimize campaigns and improve ROI.

**Requirements / Qualifications**:

- Bachelor’s degree in marketing, Communications, or a related field.
- 2+ years of experience in digital marketing, preferably in the healthcare or medical field.

**Skills & Competencies**:

- Proficiency in digital marketing tools and platforms (e.g., Google Ads, Facebook Ads, SEO tools).
- Strong understanding of SEO, SEM, PPC, and social media marketing.
- Excellent writing, editing, and communication skills.
- Ability to analyze data and create actionable insights.
- Creative thinking and problem-solving skills.

Pay: ₹15,000.00 - ₹20,000.00 per month

Schedule:

- Day shift

Work Location: In person

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