Category Lead
2 days ago
About Our Client
The client is one of the largest FMCG players boasting of some of the most iconic brands and highest market shares in many categories
Job Description
Ideate & contribute in drawing the road map for the Brand in the short term (1-2 Years) Discover new / changing insights by working with the CMI Team & Agency to understand evolving consumer needs Ideate & contribute to planning of on going projects, initiatives (NPD, Launch, Re-positioning etc.) Co-ordinate with Market research agencies, Ad agencies and internal functions on execution of project plan Drive on ground execution with Sales function & track success parameters Track Brand Health regularly & highlight information of relevance to upcoming / future work on the brand Aid Category Head in the preparation of the Annual budget Lead & contribute to streamlining & improving internal processes, routines basis industry Best Practices, developments in the field of Consumer Marketing
The Successful Applicant
PG Degree in General / Marketing Management Knowledge & understanding of relevant business indicators, category & industry-
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