Category Lead

3 days ago


India Michael Page Full time
Lead the marketing charter for one of the most iconic brands in the CPG industry Lead a team to grow the product portfolio into allied categories

About Our Client

The client is one of the largest FMCG players boasting of some of the most iconic brands and highest market shares in many categories

Job Description

Ideate & contribute in drawing the road map for the Brand in the short term (1-2 Years) Discover new / changing insights by working with the CMI Team & Agency to understand evolving consumer needs Ideate & contribute to planning of on going projects, initiatives (NPD, Launch, Re-positioning etc.) Co-ordinate with Market research agencies, Ad agencies and internal functions on execution of project plan Drive on ground execution with Sales function & track success parameters Track Brand Health regularly & highlight information of relevance to upcoming / future work on the brand Aid Category Head in the preparation of the Annual budget Lead & contribute to streamlining & improving internal processes, routines basis industry Best Practices, developments in the field of Consumer Marketing

The Successful Applicant

PG Degree in General / Marketing Management Knowledge & understanding of relevant business indicators, category & industry

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