Director Product Marketing

6 hours ago


Bangalore Division, India Michael Page Full time

Product marketing leadership roleMust have at least 15 years of relevant experience with managerial experienceAbout Our ClientOur client is a listed SAAS organisation, with global footprint and we have been retained to hire a Director of Product Marketing in India for them, to manage the India team for the product line.Job DescriptionDevelop and execute comprehensive product marketing strategies to ensure successful product positioning and differentiation.Collaborate with cross-functional teams, including product management and sales, to align marketing efforts with business goals.Lead market research initiatives to understand customer needs and competitive landscapes.Oversee the creation of compelling marketing materials, including brochures, case studies, and digital content.Drive go-to-market strategies and product launches to achieve maximum market impact.Monitor and analyse marketing performance metrics to optimise campaigns and strategies.Provide leadership and mentorship to the product marketing team.Act as a spokesperson and represent the company at industry events and conferences.The Successful ApplicantA successful Director Product Marketing should have:At least 14 years of B2B SAAS product marketing, with 5 years of leadership experienceStrong understanding of services marketing and customer-centric strategies.Educational background in marketing, business, or a related field.Demonstrated ability to lead and influence cross-functional teams effectively.Exceptional communication skills and the ability to create impactful marketing content.


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