Senior Manager- Marketing

Responsibilities:

• Primary responsibility is to generate quality leads and ensure increased occupancy in

the existing and new facilities.

• Establish positioning, identify target audiences, and develop marketing plans with

specific objectives across different channels and segments

• Lead the execution of marketing programs from start to finish, leveraging internal

support and driving collaboration

• Analyze customer insights, consumer trends, market analysis, and marketing best

practices to build successful strategies

• Create, maintain, and conduct analytics reporting across multiple platforms and

extract key insights for future campaign development and go-to-market strategies,

complete with formal proposals and recommendations on tactics

• Working in partnership with the Digital Marketing Team, develop creative briefs and

guide creative direction to meet objectives for all advertising and public-facing

communications, including print, digital, and video assets

• Conceptualize and execute on multi-channel campaigns across the prospect and

customer lifecycle, ensuring the alignment of communications and messaging across

all channels

• Manage content and updates for customer and internal touch points, establishing

budget guidelines, participating in events, documenting business processes, and

providing additional sales support

• Gather customer and market insights to inform outreach strategies, increase customer

conversions, and generate more qualified leads

• Identify effectiveness and impact of current marketing initiatives with tracking and

analysis, and optimize accordingly

• Present ideas and final deliverables to internal and external teams, and communicate

with senior leaders about marketing programs, strategies, and budgets

• Plan and manage Marketing budget within approved guidelines and according to

Company policies and procedures.

• Track and maintain a sufficient inventory of collateral materials and promotional items.

• Plan, host and attend purposeful marketing events.

• Develop and enhance brand image and reputation through appropriate public relations

activities.

• Present the brand / facilities to prospects using relationship-based selling techniques.

• Lead and coordinate all outreach and events for seniors, their families, and the

professionals in the facility

Qualifications:

• Bachelor's Degree with a minimum of 7 to10 years of experience in sale, marketing,

event planning in a senior living or healthcare environment. A master's degree in a

relevant field will be advantageous.

• Proficiency with online marketing and social media strategy.

• Established press and media contacts

• Experience in relationship-based sales of services or intangibles is a plus.

• Proven track record of new business development and closing skills required.

• Must possess high-energy/enthusiasm, leadership, rapport building, and superior

verbal/public speaking skills.

• Must schedule work as required; could also be required to work occasional irregular

hours (which may include nights, weekends, holidays, and long hours).

• Good working knowledge of Word, Excel, and experience working with a CRM is

required.

• Passion and ability to clearly articulate the organization's mission, vision, goals,

strategies, and programs with energy and passion.

• Ability to identify and resolve problems in a timely manner, gather and analyses

information skillfully, and maintain confidentiality.

• Excellent judgment and creative problem-solving skills, including negotiation and

conflict resolution skills.

• Strong team leader with a friendly and engaging style and the ability to interface at all

levels in cooperation with a wide range of people. Express compassion for residents,

staff, and guests on a consistent basis.

• Self-starter with the ability to multi-task and adapt to changes in a fast-paced work

environment with competing demands and changing priorities, handle last minute

requests and shift priorities as needed.
• Innovative thinker, with a track record for translating strategic thinking into action plans and output.

• Ability to communicate effectively and professionally, both orally and in writing, with

ability to respond to written inquiries.

• Uphold the principals of our mission: Never Retire from Life

• Experience with MS Word, Excel, and PowerPoint