Brand Strategist

6 days ago


Mumbai, India White Force Full time

Job description Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin;} Key Responsibilities: (for reference only, not limited to) · Develop brand growth through the right strategies and plans for brand reputation monitoring. · Achieve long-term organizational goals through planning and implementing marketing initiatives on various platforms. · Build brand awareness and propel the company towards its mission and vision. · Devise further growth strategies, and implement them from a brand innovation point of view. · Lead and guide social media and influencer marketing team to create marketing strategies and to achieve desired growth goals. · Analyze monthly performance of social media & influencer marketing. · Lead post boosting strategy for Instagram followers’ target. · Leading marketing strategies for sales driven objective or product push using various channels like influencer and paid marketing. · Aligning communication and creatives for performance marketing and e-commerce platforms. · Design strategies and processes for smooth functioning of the teams and departments. · Promote kiosk stores by working with the malls marketing team. · Undertake brand reputation projects and figure out the brand positioning. · Coordinate with production, website, ecommerce, and offline team to align new product launches. · Align shoot and content creation with production agencies. · Oversee PR Strategy and execution for the brand. · Collaborate with the design team for new product designs, names and look. · Collaborate with the offline team for brand communication and brand positioning in GT, MT and mall kiosks stores. · Working with design team on ideation and design strategy of new kiosk/store launches.


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