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SEO Specialist

2 weeks ago

Thiruvananthapuram, Kerala, India CONNECTING 2 WORK Full time

Job Description

SEO Specialist would focus on improving the online visibility of the studio, driving organic traffic, and optimizing content related to animation services. Here's a tailored list of key responsibilities:

1. Keyword Research

 Find the best keywords to target for higher search rankings.

 Study competitors and trends to choose the right keywords.

2. On-Page Optimization

 Optimize website content (titles, descriptions, headers) for search engines.

 Ensure keywords are used effectively in content and images.

 Improve the website's internal linking for better navigation.

3. Technical SEO

 Check website health, like speed and mobile-friendliness, and fix issues.

 Make sure search engines can easily crawl and index the site.

4. Content Strategy

 Plan and create content that is optimized for SEO.

 Regularly update and improve existing content to keep it relevant.

5. Link Building

 Gain quality backlinks from other websites to boost SEO.

 Monitor backlinks to ensure they are from trusted sites.

6. Local SEO

 Optimize for local search by updating Google My Business and other directories.

 Ensure business information is consistent online.

7. SEO Analytics

 Track website performance using tools like Google Analytics.

 Report on progress and suggest improvements.

8. Staying Updated

 Keep up with SEO trends and algorithm changes to adjust strategies.

 Participate in SEO communities to learn new techniques.

9. Collaboration

 Work with web developers, content creators, and other teams to improve SEO.

 Communicate SEO results and strategies clearly to the team.

10. Conversion Optimization

 Improve website elements (like CTAs) to increase conversions.

 Test different layouts and content to see what works best.

11. Paid Advertising (PPC):

 Create and manage paid advertising campaigns (Google Ads, Facebook Ads, etc.).

 Optimize campaigns for better ROI, using A/B testing and data analysis.

12. Social Media Management:

 Manage and grow social media accounts (Facebook, Instagram, LinkedIn, etc.).

 Engage with followers, post updates, and run paid social media campaigns.

13. SEO and SEM Integration:

 Combine SEO efforts with paid search marketing (SEM) for maximum visibility.

 Optimize landing pages and ad copy to align with SEO strategies.