Job-Head Modern Trade-reputed paper manufacturing company-Chennai, Tamil Nadu, India-upto 9 LPA-Chitra
2 weeks ago
JOB DETAILS
One of our clients, a reputed paper manufacturing company, is looking out for a Head -Modern Trade for their office based in Chennai.The incumbent should be an MBA in marketing from a reputed institute and should have at least 5 years exposure to modern trade in FMCG/ Retail sector preferably in a paper manufacturing company.
Key Responsibilities:
- Prepare the Modern Trade sales strategy & growth plans in line with business strategy
- Key responsibility as the Head of Modern trade is to drive profitability and deliver on the Revenue and Share parameters.
- Align and execute trade marketing and trade promotions interventions with the modern trade sales strategy and overall business strategy.
- Lead resource for planning portfolio growth initiatives with accounts, assortment planning, launch planning and execution, development and execution of Joint Business Plans.
- Category management and Promotion planning.
- Driving operational efficiency for modern trade channel.
- Monitoring performance and taking corrective actions
- Responsible for achieving planned sales by channel and customer
- Achieving consistent growth by managing various internal and external stakeholders
- Work within allocated promotional cost and ensure effective spending in driving sales and brand building.
- Lead resource for planning and negotiating for in-store activations, merchandising, sell-out plans with the accounts
- Negotiate favorable annual trading and logistic contract with chain
- Provide trade information, competitor's activities and market intelligent to company
- Manage Accounts receivables, Responsible for debt collection and resolve all long outstanding debts.
- Resolve customer's trade issues, complaints and operational matters.
- Manage a large workforce across the Modern Trade channel
- Manage and review outstation outlets through frequent market visit and liaising with local Sales Management
- Work closely with Key Account Managers in achieving company's objective and vision.
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