Digital Analytics Manager

4 days ago

Gurgaon, Haryana, India Skill Ventory Full time

Roles and Responsibilities

As the Digital Analytics Manager, you will be responsible for delivering actionable insights and analysis,
through the use of SQL, Adobe Analytics & Google Analytics, across the whole digital capability,
driving decision-making through the power of data and insights

In this key role, you'll be helping us to deliver a best-in-class digital experience
You'll be developing new insights from the digital estate using a range of digital analytics tools to
drive increased engagement and improved customer experience
This is an opportunity to strategically partner with the Digital business as a trusted adviser, using
data to drive effortless digital customer experiencesCollaborate with stakeholders and technical teams to define
the customer engagement data vision and strategy,
overseeing the roadmap and delivery of data products.
Establish data requirements for personalisation and reporting
Providing the business with support to help it deliver on its
ambition of ultra-personalised customer experiences
Providing consultancy on strategies to reduce customer
friction and improve funnel conversion rates across digital
channels
Produce campaign tracking, post-campaign performance and
audience insights
Contributing to formal training to support to stakeholders, with
the aim of enabling self-service of analytical tools
Ensure appropriate product tagging to support measurement,
applying attribution tracking to monitor performance of
marketing and acquisition campaigns.Experience as a Digital Analytics Manager, defining and delivering data solutions that deliver multi-
channel measurement, attribution, and advanced analytics
Worked in a Customer Experience / Marketing environment
Knowledge of Adobe Analytics, Adobe Target, Google Analytics and data visualisation tools (Tableau,
Power BI, MicroStrategy or similar).Relevant Experience 4-7 Years

Technical Skills/Knowledge

We'll look to you to bring hands on experience
with digital analytic tools and platforms. You'll
also need relevant digital analytics experience,
either agency or client side, with a proven track
record of delivering improvements to digital
customer experience through leveraging data
and insights.

Web analytics experience, ideally using
Adobe Analytics or a similar tool such as
Google Analytics
Experience in supporting optimisation
campaigns and creating personalised
experience
Experience utilising a data management
platform to optimise performance media
spend
A basic understanding of web technologies
such as HTML, JavaScript or CSS and up to
date digital industry knowledge and best
practice
The ability to interpret business requirements,
with strong stakeholder and project
management skills

Behavioural Skills

Strong communication skills, including the
ability to influence business decisions and
stakeholders with the use of insight
Strong team player
Proactive
Bias for Action

  • Digital Marketing Specialist

    1 week ago

    Gurgaon, Haryana, India Analytics Vidhya Full time

    We are looking for an experienced, passionate and creative Digital Marketing Rockstar to join our dynamic and growing team at Analytics Vidhya. As a digital marketer, you will be responsible for developing, implementing and executing Lead Generation strategies in order to increase the leads funnel via digital marketing channels for our courses and programs...

  • Digital Analytics Executive

    6 days ago

    Gurgaon, Haryana, India beBeeExecutive Full time ₹ 15,00,000 - ₹ 20,00,000

    Key ResponsibilitiesWe are seeking a seasoned executive to lead our digital analytics team and drive business growth through data-driven insights. The ideal candidate will have a strong background in statistical modeling, experimentation, and digital metrics, with experience leading cross-functional teams to deliver business results.Develop and execute...

  • Required Digital Transformation Analyst

    3 days ago

    Gurgaon, Haryana, India STL Digital Full time US$ 90,000 - US$ 1,20,000 per year

    Job Description Digital Transformation Analyst/Digital Project Analyst ,/Digital Innovation SpecialistPosition Summary:We are looking for a passionate and driven Digital Transformation Analyst with 35 years of experience to support ,manage and execute digital initiatives across functions. The ideal candidate will have a strong analytical mindset, basic...

  • Digital Project Manager

    3 days ago

    Gurgaon, Haryana, India Digital Web Solutions Full time ₹ 1,04,000 - ₹ 1,30,878 per year

    Company DescriptionDigital Web Solutions is a global leader in the digital marketing industry with over 15 years of experience. We have grown from a full-service digital marketing agency to serving more than 58 agencies and leading brands worldwide. Our integrated product suite helps agencies and brands with marketing, design, and development needs. We offer...

  • Manager- Data Analytics

    1 week ago

    Gurgaon, Haryana, India American Express Full time ₹ 1,04,000 - ₹ 1,30,878 per year

    At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new...

  • Zillion Analytics

    7 days ago

    Gurgaon, Haryana, India Zillion Analytics Pvt Ltd Full time

    - Develop implement and manage YouTube and Facebook ad campaigns to drive traffic engagement and conversions - Conduct market research and competitor analysis to identify opportunities and trends - Create compelling ad copy visuals and video content that resonate with our target audience - Monitor and analyze campaign performance metrics including CTR...

  • Manager- Data Analytics

    6 days ago

    Gurgaon, Haryana, India American Express Full time ₹ 1,04,000 - ₹ 1,30,878 per year

    At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new...

  • Tatvic Analytics

    2 days ago

    Gurgaon, Haryana, India Tatvic Analytics Private Limited Full time

    Tatvic, is a marketing analytics company focusing on generating insights from data using long association with Google & its infrastructure. We breed,recognize and reward performance. As a company we are growing very fast & we are under transformation. To enable this transformation we need future leaders with eyesight which balances execution & strategic...

  • Marketing Operations Manager

    6 days ago

    Gurgaon, Haryana, India Tussle Digital Full time ₹ 5,00,000 - ₹ 10,00,000 per year

    Company DescriptionTussle Digital is a leading digital marketing agency based in Sydney, Australia. Our team of experts specializes in Web, Online Marketing, Digital Marketing, and E-Commerce Solutions. We provide a wide range of services including web designing, content creation, and graphics with a focus on transparency, persistence, mutual trust, and...

  • Digital Marketing Intern/ Executive

    3 days ago

    Gurgaon, Haryana, India Dero Digital Full time ₹ 1,04,000 - ₹ 1,30,878 per year

    We are looking for aDigital Marketing Internto join our team and gain hands-on experience in the world of digital marketing. This is a great opportunity for someone eager to learn, grow, and build a career in the digital space.Role:Digital Marketing InternExperience: 0-6 month Location:Gurgaon/Hybrid Duration:6 MonthsResponsibilities:Assist in creating and...