Content Author/Writer

3 days ago

Mumbai, Maharashtra, India mCaffeine Full time
About us/Company overview: mCaffeine is India's 1st caffeinated personal care brand with an exciting range of Caffeinated products for young and aspiring millennials. Redefining the age-old notions of beauty associated with colour, we never sell insecurities. At mCaffeine beauty has no colour or gender.

We're looking for a creative and detail-oriented Content Writer with 1–3 years of experience to join our growing team. If you're passionate about crafting compelling brand stories, writing for digital platforms, and bringing a fresh tone to skincare and beauty products. Write high-performing & data backed content for website banners, offers communication, CRM.

Create UGC video scripts, performance ad copy, and influencer briefs.

Draft emailers, WhatsApp messages, and in-app content that aligns with brand tone and drives engagement

Collaborate closely with design, marketing, and product teams to develop cohesive campaigns

Ensure all content is clear, concise, grammatically correct, and adheres to brand guidelines

Conduct content research and competitor analysis to optimize messaging for D2C consumers

Data-analysis to understand the performance of every piece of content going live.

1–3 years of content writing experience in D2C, beauty, FMCG, ecommerce, or agency setups

~ Strong command of English language, grammar, tone, and structure

~ Ability to adapt brand tone of voice for different formats (web, CRM, UGC, ads, etc.)

~ Experience working in a fast-paced environment

~ Social Media handles:

Website -

LinkedIn -

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