Content Writer

3 days ago

Mumbai, Maharashtra, India Not Your Idea Full time

We are hiring for Not Your Idea, our sister concern agency. Not Your Idea is a performance-driven Content & Tech Solutions company. We help businesses optimise their digital presence and achieve various business goals through bespoke web technologies and data-driven web content solutions.

About the Role:

We're looking for a versatile Content Writer who will focus on growing our agency's brand. You will be a part of our Business Development team and focus on driving business. The role is a blend of content writing and marketing strategy. As part of the opportunity, you get to hone your skills as a writer across formats.

Key Responsibilities:

  • Writing Content Across Channels: Website Blogs, Landing Pages, LinkedIn, Newsletters, Ad Copy, etc.
  • Publishing: Ensuring content is timely published across all platforms while adhering to the best practices.
  • Developing Content Strategy: Identify opportunities across mediums to develop strategies that improve our brand visibility, brand authority and generate leads.
  • Pitch Decks: Support the BD & Marketing team to create Pitch Strategies as and when needed.
  • Analysis& Optimization: Develop periodical performance reports and analyse to identify opportunities to improve on strategies.
  • Cross-functional Collaboration: Work closely with BD/marketing, design, content and tech teams to align messaging with overall brand goals and campaigns.
  • BD Research: Conducting research to identify new markets to explore, assist with performance marketing & lead gen strategies, research for sales & pitch strategies, etc.
  • Adhering to Brand Guidelines: Ensuring content always adheres to the brand's tone of voice, style of writing and strategies are always in sync with brand's objectives.

Requirements:

  • 3-4 years of experience in content writing or strategy roles across different content formats.
  • Experience with CMS platforms like WordPress.
  • Excellent editing, proofreading, and storytelling skills.
  • A marketing bent of mind with a blend of both creative and analytical thinking.
  • Proven experience producing SEO-optimized articles and usingtools like Ahrefs, SEMrush, or Clearscope.
  • Knowledge of analytics platforms like Google Analytics or HubSpot.
  • Familiarity with LLMs and concepts such as AEO and GEO.

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