Content Marketing Specialist

2 weeks ago

India Lotus Interworks Full time
Job Title: Performance Marketer – Meta Ads Location: India (Remote)
Shift Timings: 7 PM – 4 AM IST
we’re not just another tech company. We’re an AI-powered disruptor based in Los Angeles, revolutionizing the way small to mid-sized businesses grow through state-of-the-art digital marketing solutions. Are you an aggressive, results-obsessed performance marketer with a proven track record of driving 3X+ ROAS? Have you helped startups scale to $100 million or more in revenue with your strategies? As a part of the initial screening process, please fill the Google Form below:

Develop, implement, and optimize paid campaigns on Meta (Facebook & Instagram) to drive performance and meet business objectives.
Performance Analysis & Optimization
Analyze campaign data to optimize for CPA, ROAS, CTR, and conversions.
Continuously refine targeting, bidding strategies, and creative assets.
Conduct A/B testing on ad creatives, formats, and audiences to improve performance.
Oversee and manage campaign budgets to ensure cost-effective advertising and maximize ROI.
Forecast and adjust budgets based on performance, ensuring optimal ad spend allocation.
Creative Strategy & Optimization
Collaborate with creative teams to develop engaging ad formats (carousel, video, static, etc.).
Optimize creative assets for engagement, conversions, and campaign performance.
Ensure all campaigns adhere to Meta’s advertising policies.
Stay updated with Meta Ads innovations and features for improved performance.
Work with design, content, and analytics teams for aligned execution.
Ensure proper tracking, pixel setup, and accurate data flow.
Stay ahead of social media advertising trends and Meta platform updates.
Proven experience running Meta Ads campaigns with measurable results.
Strong understanding of CPA, ROAS, CTR, and conversion tracking.
Experience with advanced ad formats like Dynamic Ads & Instagram Stories Ads .
Familiarity with Google Analytics or third-party analytics platforms.
Experience: 5+ years in performance marketing, scaling startups or working with high-impact agencies.
Leadership Excellence: Ability to mentor, guide, and manage marketing teams.
Expertise in Meta Ads and digital marketing tools.
Skilled in turning complex data into impactful strategies.
Competitive Pay: With performance-based incentives for top achievers.
Remote Flexibility: Work from anywhere in India on US shift timings.
We seek dedicated professionals who are ready to invest their expertise and passion into building Simplia Inc. into a $100M+ leader.
If you’re a growth-driven Performance Marketer with mandatory Meta Ads Certification , ready to lead campaigns that change the game, we want to hear from you.

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