Senior Brand Manager

1 week ago

Mumbai, India Allied Blenders & Distillers Ltd. Full time

We are looking for a dynamic, consumer-obsessed, and execution-driven Senior Brand Manager to drive brand growth and innovation at Allied Blenders and Distillers (ABD). This role requires a modern marketer who brings deep consumer understanding, strong cross-functional collaboration, and an entrepreneurial, can-do attitude to drive market leadership. You will be responsible for creating and launching impactful innovations, executing best-in-class brand strategies, and ensuring flawless on-time, in-full (OTIF) project delivery to achieve target volume and market share. If you are curious, adaptable, and thrive in a fast-paced environment, we want to hear from you. Detailed Responsibility:  Consumer & Market Understanding:  Develop deep consumer insights using qualitative and quantitative research.  Identify key consumer trends, motivations, and behaviors to fuel brand and innovation strategies.  Build compelling consumer value propositions based on data-driven insights. 2.  Brand Strategy & Execution:  Drive brand growth with clear positioning, impactful campaigns, and differentiated storytelling.  Lead ATL, BTL, and digital marketing initiatives to strengthen consumer engagement.  Ensure strong brand consistency and alignment with the company’s long-term vision. 3.  Innovation Management:  Own the end-to-end innovation journey from concept creation to commercial launch.  Develop and execute a robust pipeline of new product innovations based on market gaps and opportunities.  Work with R&D, supply chain, and commercial teams to deliver on OTIF project launches. 4.  Cross-functional Collaboration & Execution Excellence:  Work closely with sales, trade marketing, finance, and operations to ensure seamless execution of brand initiatives.  Drive pricing, distribution, and promotional strategies to maximize brand performance.  Own and manage the P&L for the brand. 5.  Performance Tracking & Optimization:  Track key KPIs including market share, volume, brand health metrics, and innovation success rates.  Continuously optimize marketing efforts based on data and insights.  Deliver agile execution, ensuring strategies remain adaptive and responsive to market dynamics Key Competencies: Consumer-First Thinking: Ability to decode consumer needs and turn them into winning brand strategies.  Innovation Leadership: Strong experience in developing and launching innovations from concept to execution.  Strategic & digital first thinking: Ability to think differently and challenge conventional approaches to branding.  Execution Excellence: Strong track record of delivering projects OTIF with high attention to detail.  Cross-functional Leadership: Ability to collaborate with internal and external stakeholders to drive results.  Data-Driven Decision Making: Comfortable working with numbers, analyzing performance metrics, and optimizing strategies.  Strong Communication & Storytelling: Ability to translate insights into compelling narratives for consumers and stakeholders. Qualification: 15+ years of brand management experience in a consumer-driven industry (FMCG, Alcobev, Consumer Goods, or related sectors). Proven track record in innovation development, product launches, and brand building. Experience in working with cross-functional teams (R&D, sales, operations, finance). MBA from a reputed institute

  • Manager, Brand Development- China

    2 weeks ago

    Mumbai, Maharashtra, India Brand Institute, Inc. Full time ₹ 6,00,000 - ₹ 12,00,000 per year

    Manager, Brand Development- ChinaCompany/location: Brand Institute Consultancy India LLP/IndiaJOB DESCRIPTION:Brand Institute is the global leader in brand name and identity development. For over thirty years, we have been providing a broad portfolio of branding and naming-related services to the global pharma and healthcare space. Our unique,...

  • Senior Brand Manager

    2 weeks ago

    Mumbai, Maharashtra, India Intellihealth Solutions Full time ₹ 12,00,000 - ₹ 36,00,000 per year

    Job Title: Senior Brand Manager/LeadLocation: MumbaiRole Overview:We are looking for an experienced Brand Manager to help us build our brand awareness and drive user adoption and preference within the category. Youll work across all levels and departments of our organization to find what make us unique and communicate it to the world. As a Senior Brand...

  • Brand Solutions Manager

    3 days ago

    Mumbai, India Barcode Entertainment : Strategic Brand Solutions Full time

    We’re Hiring: Brand Solutions Manager at Barcode Entertainment At Barcode Entertainment, we’re passionate about creating powerful influencer marketing campaigns that drive impact for brands. We’re looking for a Brand Solutions Manager who can transform client briefs into breakthrough campaigns while driving revenue growth.What you’ll doProspect and...

  • Brand Solutions Manager

    3 days ago

    Mumbai, India Barcode Entertainment: Strategic Brand Solutions Full time

    We’re Hiring: Brand Solutions Manager at Barcode Entertainment At Barcode Entertainment, we’re passionate about creating powerful influencer marketing campaigns that drive impact for brands. We’re looking for a Brand Solutions Manager who can transform client briefs into breakthrough campaigns while driving revenue growth.What you’ll doProspect and...

  • Brand Solutions Manager

    2 days ago

    Mumbai, India Barcode Entertainment : Strategic Brand Solutions Full time

    We’re Hiring: Brand Solutions Manager at Barcode EntertainmentAt Barcode Entertainment , we’re passionate about creating powerful influencer marketing campaigns that drive impact for brands. We’re looking for a Brand Solutions Manager who can transform client briefs into breakthrough campaigns while driving revenue growth.What you’ll doProspect and...

  • Brand Solutions Manager

    12 hours ago

    Mumbai, India Barcode Entertainment: Strategic Brand Solutions Full time

    We’re Hiring: Brand Solutions Manager at Barcode Entertainment At Barcode Entertainment, we’re passionate about creating powerful influencer marketing campaigns that drive impact for brands. We’re looking for a Brand Solutions Manager who can transform client briefs into breakthrough campaigns while driving revenue growth.What you’ll doProspect and...

  • Brand Solutions Manager

    2 weeks ago

    Mumbai, India Barcode Entertainment : Strategic Brand Solutions Full time

    We’re Hiring: Brand Solutions Manager at Barcode EntertainmentAt Barcode Entertainment, we’re passionate about creating powerful influencer marketing campaigns that drive impact for brands. We’re looking for a Brand Solutions Manager who can transform client briefs into breakthrough campaigns while driving revenue growth.What you’ll do- Prospect and...

  • Brand Solutions Manager

    1 week ago

    mumbai, India Barcode Entertainment : Strategic Brand Solutions Full time

    We’re Hiring: Brand Solutions Manager at Barcode Entertainment At Barcode Entertainment , we’re passionate about creating powerful influencer marketing campaigns that drive impact for brands. We’re looking for a Brand Solutions Manager who can transform client briefs into breakthrough campaigns while driving revenue growth. What you’ll do Prospect...

  • Brand Solutions Manager

    4 days ago

    Mumbai, India Barcode Entertainment: Strategic Brand Solutions Full time

    We’re Hiring: Brand Solutions Manager at Barcode Entertainment At Barcode Entertainment , we’re passionate about creating powerful influencer marketing campaigns that drive impact for brands. We’re looking for a Brand Solutions Manager who can transform client briefs into breakthrough campaigns while driving revenue growth. What you’ll do Prospect...

  • Brand Solutions Manager

    2 days ago

    Mumbai, India Barcode Entertainment : Strategic Brand Solutions Full time

    We’re Hiring: Brand Solutions Manager at Barcode Entertainment At Barcode Entertainment, we’re passionate about creating powerful influencer marketing campaigns that drive impact for brands. We’re looking for a Brand Solutions Manager who can transform client briefs into breakthrough campaigns while driving revenue growth. What you’ll do - Prospect...