Content Strategist

2 weeks ago

Gurgaon, India Cosmofeed Full time

Role SummaryWe are looking for a creative, data-driven and execution-oriented Content Strategist & Creator who can own Superprofile/ Cosmofeeds content end-to-end — from ideation and strategy to production and publishing. This role requires someone who understands the creator economy, can craft high-quality content across formats, and can drive a consistent narrative across all brand and product touchpoints.Key Responsibilities1. Content Strategy (50%)Develop a monthly content strategy aligned with product priorities , creator needs, and brand positioning.Plan content themes, formats, and distribution across:InstagramLinkedInYouTube Shorts/ReelsBlog & WebsiteCommunities (WhatsApp/Telegram)Analyse trends in the creator ecosystem, social media, and competitors to identify high-impact opportunities.Build a clear content calendar with defined goals (awareness, engagement, acquisition).Partner with product, marketing, and creator success teams for insights and storytelling ideas.2. Content Creation (40%)Script, write, and produce content:Reels/short-form videosLong-form videos (explainer, tutorials, feature stories)Social posts for LinkedIn & InstagramCreator success narrativesWebsite/product copy when neededRecord and edit videos (basic editing skills required; advanced desirable).Ensure all content reflects Cosmofeed’s tone, brand, and creator-first approach.Work with designers/agencies if any external support is needed.3. Performance & Optimization (10%)Track performance metrics (reach, engagement, retention, conversions).Use insights to continuously refine topics, formats, and distribution.Stay updated with platform algorithm changes and best practices.Required Skills & Experience1.0–4 years of experience in content creation + content strategy (startup or creator space preferred).Strong understanding of the creator economy, social platforms, and digital content trends.Ability to script, shoot, and edit short-form content.Strong copywriting skills with a storytelling mindset.Comfort working with tight timelines and fast-moving priorities.Ability to translate data into actionable content decisions.Nice-to-HavesExperience working with creators or creator-led brands.Video editing expertise (CapCut, Premiere Pro, Final Cut, etc.).Ability to manage freelancers or interns if needed.Basic design skills (Canva, Figma).Success Metrics (KPIs)Growth in social engagement and reach.Quality & consistency of published content.Increase in inbound creator queries.Performance of monthly content campaigns.Reduction in dependency on external creators for brand content.If you are feeling spontaneous, walk into our office for a quick chat — or feel free to reach out to me via email at or directly give me a call at for a quick discussion. Please make sure to share your portfolio or any relevant work that best represents your suitability for this role.

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