Social Media Marketing Manager

2 weeks ago

Ludhiana, India Crescendo Global Full time

Key Responsibilities:

Social Media Strategy & Content Creation:

  • Develop and implement a comprehensive social media strategy that aligns with the brands PR and communication goals.
  • Create and manage engaging content across various platforms (Facebook, Twitter, LinkedIn, Instagram, etc.), ensuring brand consistency and voice.
  • Monitor trends in social media tools, applications, and best practices, and adapt strategies accordingly.
  • Monetizing YouTube channel.

Public Relations & Communications:

  • Collaborate with PR teams to craft messaging, manage media inquiries, and ensure consistent communication across all channels.
  • Assist in drafting press releases, speeches, and other public-facing communication materials.
  • Coordinate with influencers, media outlets, and stakeholders to drive brand awareness and enhance the companys public image.
  • Manage crisis communication and respond to inquiries or issues on social media in a timely and professional manner.

Community Engagement & Brand Monitoring:

  • Build and nurture online communities by engaging with followers, responding to comments, and managing direct interactions.
  • Monitor social media channels for mentions of the brand, tracking public perception and sentiment.
  • Analyze social media metrics to evaluate the effectiveness of campaigns and adjust strategies accordingly.

Campaign Execution & Analytics:

  • Plan and execute social media campaigns, promotions, and partnerships to boost brand visibility.
  • Collaborate with design, marketing, and content teams to produce high-quality visuals and messages.
  • Track and report on social media and PR campaign performance using analytics tools, providing actionable insights to improve future campaigns.

Stakeholder Management:

  • Act as the point of contact for all PR and communication-related inquiries via social media.
  • Maintain a positive public image through consistent and strategic communication efforts.

Required Skills & Qualifications:

  • Bachelor's degree in Communications, Public Relations, Marketing, or related field.
  • Minimum 5 years of experience in social media management, public relations, or communications.
  • Proven ability to create high-quality, engaging content and manage multiple social media platforms.
  • Strong writing and editing skills, with an eye for detail.
  • Experience with media relations, influencer marketing, and managing external partnerships.
  • Ability to analyze data and translate it into actionable insights.
  • Strong communication and interpersonal skills, with the ability to work collaboratively across teams.
  • Knowledge of social media management tools and analytics platforms (e.g., Hootsuite, Sprout Social, Google Analytics).
  • Ability to work under pressure and handle crisis communications effectively.
  • A proactive approach, always looking for new ways to elevate the brand's social media presence and reputation.

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