Social Media Marketing Manager
2 weeks ago
Key Responsibilities:
Social Media Strategy & Content Creation:
- Develop and implement a comprehensive social media strategy that aligns with the brands PR and communication goals.
- Create and manage engaging content across various platforms (Facebook, Twitter, LinkedIn, Instagram, etc.), ensuring brand consistency and voice.
- Monitor trends in social media tools, applications, and best practices, and adapt strategies accordingly.
- Monetizing YouTube channel.
Public Relations & Communications:
- Collaborate with PR teams to craft messaging, manage media inquiries, and ensure consistent communication across all channels.
- Assist in drafting press releases, speeches, and other public-facing communication materials.
- Coordinate with influencers, media outlets, and stakeholders to drive brand awareness and enhance the companys public image.
- Manage crisis communication and respond to inquiries or issues on social media in a timely and professional manner.
Community Engagement & Brand Monitoring:
- Build and nurture online communities by engaging with followers, responding to comments, and managing direct interactions.
- Monitor social media channels for mentions of the brand, tracking public perception and sentiment.
- Analyze social media metrics to evaluate the effectiveness of campaigns and adjust strategies accordingly.
Campaign Execution & Analytics:
- Plan and execute social media campaigns, promotions, and partnerships to boost brand visibility.
- Collaborate with design, marketing, and content teams to produce high-quality visuals and messages.
- Track and report on social media and PR campaign performance using analytics tools, providing actionable insights to improve future campaigns.
Stakeholder Management:
- Act as the point of contact for all PR and communication-related inquiries via social media.
- Maintain a positive public image through consistent and strategic communication efforts.
Required Skills & Qualifications:
- Bachelor's degree in Communications, Public Relations, Marketing, or related field.
- Minimum 5 years of experience in social media management, public relations, or communications.
- Proven ability to create high-quality, engaging content and manage multiple social media platforms.
- Strong writing and editing skills, with an eye for detail.
- Experience with media relations, influencer marketing, and managing external partnerships.
- Ability to analyze data and translate it into actionable insights.
- Strong communication and interpersonal skills, with the ability to work collaboratively across teams.
- Knowledge of social media management tools and analytics platforms (e.g., Hootsuite, Sprout Social, Google Analytics).
- Ability to work under pressure and handle crisis communications effectively.
- A proactive approach, always looking for new ways to elevate the brand's social media presence and reputation.
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