Social media strategist

2 weeks ago

New Delhi, India String Digital Full time
Company Overview:
String Digital is an innovative creative agency with a global mindset. We are committed to delivering exceptional results through a unique blend of data and creativity. Our hand-picked clientele predominantly belongs to the luxury sector. As we expand our team, we're actively seeking an experienced Social Media Marketer to join us in creating impactful and engaging digital campaigns.
Position Overview:
We're looking for a talented and results-driven Social Media Strategist with a minimum of 3 years of experience. The ideal candidate should excel in running end-to-end social media campaigns across platforms (paid marketing on Meta is a plus), possess strong content creation and writing skills, and have a deep understanding of various social media platforms.
Responsibilities:
Content Strategy & Campaign Execution:
Develop monthly marketing plan for various accounts including content calendars, profile optimisation, paid and content-driven strategies that drive results
Ability to establish and manage client relationships well
Work closely with graphic designers to curate visually captivating content in line with brand voice and tailored for Instagram, Facebook, and Linked In.
Exhibit expertise in crafting engaging short-form videos & Reels.
Devise and implement content strategies that align with client objectives and industry trends.
Conduct thorough social audits to stay abreast of industry dynamics.
Responsible for ensuring timely posting of content with appropriate sound
Platform Knowledge:
Demonstrate a comprehensive understanding of the latest features and updates across Instagram, Facebook, and Linked In.
Remain vigilant about emerging trends and potential opportunities within social media platforms.
Constantly on the lookout for optimising content to drive optimum results using latest features, trends, etc
Content Writing:
Develop compelling and persuasive copy for social media posts, advertisements, and other promotional materials.
Comfortable in adapting with brand’s tone of voice to develop written content that resonates with their target audience
Paid Marketing:
Proficiently manage Meta Business Suite.
Being able to conceptualise and execute paid marketing initiatives on Facebook and Instagram to bolster brand awareness, foster lead generation, and drive conversions is a plus
Fine-tune campaigns to optimise ROI across varying budget allocations.
Ability to strategise and execute boosting is a must
Analytics and KPIs:
Utilise analytical skills to monitor, analyse, and report on the performance of social media campaigns.
Set and achieve key performance indicators (KPIs) to measure the success of marketing efforts.
Responsible for creation and delivery of month-end performance reports.
Social Media Tools:
Experience in using social media management tools like Hootsuite, Buffer, or similar platforms.
Comfortable and passionate about leveraging AI tools for work efficiency
Other Requirements:
Delhi based with ability to work hybrid with a flexible schedule, including half-day Saturdays.
Proven experience working across and leading multiple accounts - at least 4-5 (simultaneously)
Demonstrated track record of success in conceiving and executing impactful social media marketing campaigns.
Experience working cross-functionally and directly with graphic designers and monitoring and providing feedback while managing timelines
Exceptional communication skills with confidence in client communications
A natural storyteller with a profound grasp of brand communication & marketing dynamics.
Excellent in working with deadlines and understanding priorities
Must be a natural problem-solver with a can-do attitude
Team player mentality with strong leadership attributes.
Adaptable & flexible with a positive attitude when working in a fast-paced and dynamic environment
**Salary Range:**
INR 4,00,000 - 4,60,000 Annual CTC
If you're a creative, data-driven Social Media Strategist eager to carve a niche in the digital marketing arena, we invite you to seize this exciting opportunity. Come be a part of the String Digital family and embark on a journey fuelled by innovation, collaboration, and continuous growth. Apply now

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