Social Media Strategist

3 weeks ago

New Delhi, India The Socialaire Full time

We are looking for Social Media Executives with an eye for detail, a knack for communication, and the potential to weave extraordinary stories. If you identify as witty, wordy, creative and have the gusto to push boundaries and learn everyday, we want to hear from you. 

In addition to being an excellent communicator, you should have excellent multitasking and organisational abilities.

Responsibilities

  • Design and present new social media campaign ideas.
  • Help with the planning and hosting of marketing events.
  • Research and evaluate competitor marketing and digital content.
  • Contribute to the creation of mock-ups, email campaigns, and social media content.
  • Identifying, qualifying, and securing business opportunities; coordinating business generation activities; developing customised targeted sales strategies 
  • Understanding client needs and offering solutions and support; answering potential client questions and follow-up call questions; responding to client requests for proposals (RFPs)
  • Collaborating with sales and leadership to secure, retain, and grow accounts
  • Developing and maintaining professional relationships with internal and external contacts
  • Develop and execute innovative social media strategies to achieve client objectives and KPIs.
  • Create engaging content tailored to each platform, including but not limited to posts, videos, stories, and graphics.
  • Manage social media accounts for multiple clients, including content scheduling, community management, and analytics tracking.
  • Monitor social media trends, staying up-to-date with platform updates and best practices.
  • Collaborate with the creative team to produce high-quality visual content that aligns with brand guidelines and resonates with target audiences.
  • Analyze social media performance metrics and provide regular reports and insights to clients, identifying opportunities for optimization and growth.

Qualifications

  • Bachelor's degree in Marketing, Communications, or related field.
  • 1+ years of experience in social media management, preferably in an agency setting.
  • Ability to adapt writing style and tone to match different brands, industries, and target audiences.
  • Strong communication and interpersonal skills to collaborate effectively with clients and team members.
  • Proven experience as a strategist in an agency or similar environment.
  • Familiarity with ChatGPT. 
  • Strong understanding of social media platforms, including but not limited to Facebook, Instagram, Twitter, and LinkedIn.
  • Excellent written and verbal communication skills, with a keen eye for detail.
  • Proven track record of creating compelling content and driving engagement on social media.
  • Proficiency in social media management tools and analytics platforms.
  • Ability to multitask, prioritize, and meet tight deadlines in a fast-paced environment.
  • Creativity, innovation, and a passion for storytelling.

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